Senior Marketing Executive, Platinum & Charge Products
At a glance
Senior General Marketing role at Egug. Hong Kong · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan and deliver integrated campaigns, Cardmember engagement activity and portfolio programs tied to business and customer goals
- Coordinate agencies and external partners on campaigns, customer offers, premium events and Cardmember experiences
- Shape customer messages across channels, keeping them on-brand and within business and compliance requirements
- Move portfolio projects forward with internal teams, tracking timelines and working through governance and Risk & Control steps
- Review campaign, partner and event results, then recommend ways to improve marketing impact and Cardmember engagement
What you bring
- A bachelor's degree in marketing, business administration, communications or a related discipline
- Three to four years in marketing, campaign management, customer engagement, partnerships or a related area
- Fluency in written and spoken English and Chinese, with close attention to detail and commercial judgement
- Experience handling projects and stakeholders while balancing multiple priorities across teams
Who this fits
This suits a commercially minded marketer who can take initiatives from idea through delivery and work independently across several workstreams. The role is hybrid in Hong Kong.
From the employer
International Card Services (ICS) brings together our International Consumer and Small & Medium Size Enterprises (SME) issuing activities, as well as our Commercial Large Market sales and account development teams. ICS issues Cards in 27 countries, and is responsible for two Joint Ventures covering around a dozen countries. The leaders in these countries are empowered to make decisions at a local level, in partnership with other local business leaders. Local teams are supported by two cross-market teams – the Centre of Excellence, and Risk & Control Management.
Role Overview
The Senior Marketing Executive, Platinum & Charge Products, plays a key role in driving marketing, partnership and customer engagement initiatives for the Platinum portfolio.
The role is responsible for the end-to-end delivery of marketing campaigns and strategic initiatives, working independently across multiple internal and external stakeholders. Beyond campaign communications and execution, the role requires strong ownership of partner relationships, premium customer experiences and portfolio initiatives, while effectively navigating internal governance, Risk and Control requirements.
The successful candidate will be a proactive and commercially minded marketer who is comfortable managing multiple workstreams, influencing stakeholders and taking initiatives from concept through to execution.
- Manage the end-to-end planning and execution of integrated marketing campaigns, Cardmember engagement initiatives and portfolio programs to support business and customer objectives
- Manage and collaborate with external partners, agencies and vendors to deliver marketing campaigns, customer offers, premium events and Cardmember experiences
- Develop and oversee customer communications across multiple channels, ensuring messaging is compelling, consistent with brand standards and aligned with business and compliance requirements
- Partner with cross-functional stakeholders to drive portfolio initiatives, manage project timelines and navigate Risk & Control and governance processes
- Monitor and evaluate campaign, partnership and event performance, translating results and learnings into recommendations to improve marketing effectiveness and Cardmember engagement
- Bachelor’s degree in Marketing, Business Administration, Communications or a related discipline
- 3–4 years of relevant experience in marketing, campaign management, customer engagement, partnerships or a related field. Experience in financial services, or in an agency supporting financial institutions, would be an advantage
- Proven project and stakeholder management capabilities, with the ability to manage multiple priorities and work effectively across cross-functional teams
- Hands-on experience developing marketing communications, managing agencies or external partners, and delivering campaigns, events or customer engagement initiatives
- Excellent written and spoken English and Chinese, with keen attention to detail and sound commercial awareness
- Ability to work independently, exercise good judgement and take ownership of initiatives in a dynamic, fast-paced environment
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