Creative Director, Copy
At a glance
Leadership Creative role at Egug. Atlanta · full-time.
Pay not stated Creative Director salary
growthroles summary, based on the employer's posting.
What you'll do
- Guide the creative team, set direction, and give members useful feedback as they develop their work
- Turn strategic briefs into on-brand concepts, then carry the writing through video, web, social, print and other channels
- Build integrated campaigns from initial idea to final execution, maintaining a high bar for craft
- Present creative work to internal partners and marketing teams, and propose ideas that address challenges or support business growth
- Spot emerging opportunities and trends that could inform future creative work
What you bring
- At least seven years of concept development and copywriting in a creative agency setting
- You can create campaign copy for different formats and turn marketing insights into digital-first advertising
- You can pair original concepts with strong content and present your work persuasively
- You have experience overseeing creative team members
Who this fits
This director-level role suits a hands-on creative leader who can develop concepts, guide talent, and present work to partners. The position is hybrid in Atlanta and requires U.S. work eligibility; visa sponsorship is unavailable.
From the employer
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
The Global Advertising and Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express products and services through differentiated and innovative branding, marketing, and experiences. We have an ambitious goal: to be the most admired brand in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. The OnBrand Creative Agency sits within GABM. We aspire to be the creative partner-of-choice to build seamless customer experiences for our Business Units, essential for driving results and unlocking value through deeper knowledge of our business powered by industry-defining creative excellence”. We are focused on developing forward thinking ideas and work across channels, end-to-end experiences in digital and beyond. We are seeking an Creative Director, Copywriter.
As a Creative Director, Copywriter, your work will be held to the highest standards. You're an important member of a high-performance team and we're counting on your best effort on every assignment, every day building a culture of delivering transformative work. The Creative Director will report to the Group Creative Director.
Day to day responsibilities include, but are not limited to:
- Provide leadership/motivation and convey the vision and values of the agency
- Mentor creative team members, providing clear direction and constructive feedback
- Use strong conceptual skills and bring those concepts to life across a variety of continuously evolving communication channels
- Execute the work to the highest standards and craft
- Comprehend and develop work off of strategic briefs that is consistent with the Amex brand
- Execute across a wide array of channels including online video, websites, banners, social platforms, print, and more
- Lead presentations of creative work to a variety of internal stakeholders and marketing partners
- Bring proactive ideas that solve challenges and grow business
- Develop holistic and famous creative campaigns from start to finish
- Identify new opportunities and future trends
- 7+ years of concepting and copywriting experience within a creative agency environment
- Proven ability to concept new campaign copy in a variety of mediums
- Ability to understand marketing insights and strategies to translate into compelling advertising campaigns that are digital-first
- Ability to combine conceptual creative thinking with high-quality content delivery
- Captivating presentation skills
- Passionate about social media platforms, trends, technology and best practices
- Excellent organizational and communication skills
- A "maker" mentality, be curious and not afraid to try new methods
- Strong conceptual skills
- Curiosity, eager to find new creative opportunities even if they aren’t assigned
- Experience managing/supervising Creative talent
- Industry awarded work preferred
Additional Details:
- Visa Sponsorship: Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.
- American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
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