Manager Destination Marketing UK&I
At a glance
Manager-level General Marketing role at Efet. Watford · full-time · no salary stated · we estimate £37,500–£69,925 across the United Kingdom.
Efet has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Shape destination plans for assigned markets, customer groups and origins, then deliver campaigns across digital and offline channels
- Guide marketing and eCommerce work toward revenue and share goals, adapting campaigns to local business needs
- Build working relationships with local partners, destination organisations, hotels and central teams to improve campaign impact
- Track regional results, explain the data to UKI and hotel contacts, and prepare reports and presentations on a regular and ad hoc basis
- Keep hotel-level digital activity performing well and help develop marketing plans with senior destination marketing leads
What you bring
- Marketing experience is required for this role
- Hospitality experience is also a minimum requirement
- A bachelor’s degree, or equivalent experience in its place
Who this fits
This manager role suits someone who can work across destination marketing, eCommerce, hotels and regional teams. It is based onsite in Watford, includes travel as needed, and has no direct reports.
From the employer
The Manager will be responsible for defining, creating, and delivering exceptional data driven, customer centric solutions that drive competitive commercial advantage for our hotels and ownership groups within a specific region.
Crucial to this role is executing the Destination Marketing and eCommerce strategy in support of the defined region. Responsibilities will include:
Delivering the strategy and approach for defined destination(s), customer segments and origins
Driving Marketing and eCommerce activity to meet revenue and share targets
Supporting in-market relationships with the likes of partners and DMOs to improve effectiveness of Marketing activities
Take ownership of measuring and reporting on regional performance. Communicate findings from data analysis within the UKI team and with hotel-level and above property contacts.
Effective collaboration and partnership with hotel-level destination contacts as well as central teams
Responsible for maintaining and optimising presence and performance of hotel-level digital efforts
Support the delivery of the annual country plan and strategy, including offline and digital destination-specific campaigns throughout the year, leveraging Brand, Enterprise or Partnership campaigns wherever possible and adapting to business needs as they arise.
Plan and execute cross-departmental campaigns
Support development of Marketing Plans as initiated by Director/Senior Manager Destination Marketing
Liaise with the relevant teams for campaign execution
Develop positive local partner, agency and hotel relationships
Act as a liaison with Hotel Marketing & Regional Marketing & eCommerce Services
Deliver reporting on a weekly, month, quarterly and adhoc basis across the business
Create and deliver presentations and destination performance reports as required (ensuring efficiency with PowerPoint and Teams / general presentation skills)
Engage and support an entrepreneurial and agile team culture.
No direct reports
Travel requirements: as required
Minimum Criteria:
• Marketing experience
• Hospitality experience
Minimum Qualifications:
• BA/BS/Bachelor’s Degree or experience in lieu of
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