Director of Marketing, PR & Communications
At a glance
Director-level Communications role at Efet. Abu Dhabi · full-time.
Pay not stated Communications salary
growthroles summary, based on the employer's posting.
What you'll do
- Set hotel-wide marketing, PR, communications, brand and digital plans around commercial goals and long-term direction
- Run campaigns and partnerships that build awareness, support revenue, and improve business performance
- Review campaign results and help shape annual plans using market signals, guest feedback and brand performance
- Coordinate with sales, revenue management and operations so marketing supports pricing, distribution and sales priorities
- Guide the marketing team and oversee media relations, crisis communications and online reputation management
What you bring
- You bring leadership ability to recruit, coach and develop marketing and communications talent
- You act with integrity, take ownership and work well with others
Who this fits
This director-level role suits someone ready to lead hotel marketing and communications across strategy, performance and team development. The position is onsite in Abu Dhabi.
From the employer
Exceptional Hospitality Starts with You
Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! As a Director of Marketing, PR & Communications, you’re not just driving revenue growth across all hotel segments – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.
Here's what you'll do during a typical day
- Shape and execute marketing, PR and communications strategy: Develop and implement integrated marketing, public relations, communications, brand, and digital strategies aligned with the hotel's commercial objectives and long-term vision.
- Drive brand awareness and business growth: Support revenue generation and business performance through impactful marketing campaigns, strategic partnerships, media exposure, and innovative promotional initiatives.
- Lead marketing planning and performance reviews: Facilitate regular campaign and performance reviews while contributing to annual marketing plans through analysis of market trends, guest insights, brand performance, and growth opportunities.
- Ensure commercial alignment: Collaborate closely with Sales, Revenue Management, and Operations teams to align marketing activities with pricing, distribution, sales strategies, and business objectives.
- Foster media and stakeholder relationships: Build and maintain strong relationships with media representatives, influencers, tourism authorities, corporate partners, and community stakeholders to enhance the hotel's visibility and reputation.
- Develop data-driven marketing strategies: Monitor market trends, competitor activities, digital analytics, and consumer behavior to inform marketing decisions and maintain a strong competitive position.
- Cultivate a high-performing team: Recruit, develop, and inspire marketing and communications talent through effective leadership, performance management, coaching, professional development, and recognition programs.
- Protect and enhance the hotel's reputation: Oversee public relations activities, crisis communication plans, brand messaging, and online reputation management to ensure a consistent and positive brand image across all channels.
What It Takes to Make the Stay
At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:
A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.
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