Director of Marketing & Communications
Leadership Communications role at Efet. Bangkok · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape hotel marketing plans and steer their delivery across the property
- Launch property campaigns through digital, social, and branded channels to build visibility and revenue
- Track industry shifts, marketing technology, and audience behavior affecting hotel work
- Create monthly campaign readouts and analysis for Sales and Revenue Management
- Coordinate with department leaders on campaigns that increase revenue and guest engagement
What you bring
- A degree in marketing, communications, hospitality, or a related discipline
- Three to five years of marketing experience, ideally within hospitality
- Strong digital marketing capability across SEO, SEM, email, and social media, plus content and brand management
- Experience planning, delivering, and evaluating campaigns
- Proficiency with marketing tools and hotel systems such as Salesforce and OnQ, alongside communication, project management, and analytical skills
Who this fits
You'll suit a hotel marketer who can connect campaigns with revenue and guest engagement, interpret performance data, and work across departments. The role is onsite in Bangkok, Thailand. The listing emphasizes integrity, leadership, teamwork, ownership, and urgency.
From the employer
Exceptional Hospitality Starts with You
Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! You will be developing strategic marketing plans for the hotel and then overseeing the implementation and execution of the various efforts associated with the marketing plan. This might include evaluating the results of different marketing campaigns, spearheading market research efforts, or coordinating initiatives across a variety of channels. As a Director of Marketing & Communications, you’re not just executing marketing campaigns to drive revenue growth – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.
Here’s what you’ll do during a typical day:
- Execute hotel marketing strategies: Support the design and rollout of property-specific campaigns across digital channels, social media, and branded platforms to drive visibility and revenue.
- Stay up to date on industry trends: Monitor emerging marketing tools, technologies, and consumer behaviors relevant to the hotel industry and target audiences
- Report on campaign performance: Prepare and deliver monthly performance updates and marketing analyses to Sales and Revenue Management teams
- Support cross-functional initiatives: Partner with department leaders to execute targeted campaigns that drive revenue and guest engagement
At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:
A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.
In addition, this role requires the following minimum qualifications:
- Degree in Marketing, Communications, Hospitality, or related field
- Minimum 3–5 years of marketing experience, preferably in hospitality
- Proven expertise in digital marketing (SEO, SEM, email, social media)
- Strong content creation and brand management skills
- Experience in campaign planning, execution, and performance analysis
- Proficiency in marketing tools and hotel systems (e.g., Salesforce, OnQ)
- Excellent communication, project management, and analytical skills
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