Commercial Director - Hilton Phu Quoc
At a glance
Leadership Sales Leadership role at Efet. Viet Nam · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Set the hotel’s commercial direction across groups, rooms, dining, leisure, and spa revenue
- Work with general management and finance to improve revenue, sales costs, profit, and margins
- Guide pricing, rate-setting, demand projections, and commercial performance reviews
- Coordinate property and regional sales, marketing, eCommerce, and public relations activity
- Build owner, operator, corporate, and partner relationships while developing a strong-performing team
What you bring
- At least eight years in a hospitality or travel role tied to revenue or commercial results
- At least three years managing sales or commercial teams
- A record of creating demand and positioning a resort hotel clearly
- Experience presenting strategic proposals to senior executives and stakeholder groups
- Financial analysis, new-business evaluation, matrix collaboration, and multi-complex hotel or travel operations experience
Who this fits
This role suits a senior hospitality commercial leader who can connect revenue management, sales, marketing, eCommerce, finance, and operations. You’ll work onsite in Vietnam and should bring Vietnam or Southeast Asia experience, although the listing describes that background as appreciated rather than required. The role includes leading and managing commercial teams.
From the employer
Hilton Phu Quoc is a pre-opening, 500-key hotel situated within Phu Quoc's rapidly emerging hospitality and tourism hub. Benefiting from strong government investment and infrastructure development ahead of the APEC Economic Leaders' Meeting 2027, the destination is poised for significant growth in both international leisure and corporate travel.
The hotel will feature three restaurants, a bar, and comprehensive wellness facilities, including a fitness centre and spa, catering to a broad mix of leisure, group, and business travellers.
Exceptional Hospitality Starts with You
Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! You are responsible for developing a commercial strategy covering all segments and channels to maximize total revenue and profit performance, as well as market share penetration of the hotel. As a Commercial Director, you’re not just leading commercial strategy across multiple segments and revenue streams – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.
Here’s what you’ll do during a typical day:
- Own commercial strategy and execution: Develop and implement integrated commercial strategies across all revenue streams — including Group, Conference, and Events (GCE), Rooms, Food and Beverage, Leisure, and Spa — to drive top-line performance and market share growth
- Maximize revenue and profitability: Partner with General Managers and Finance to ensure commercial decisions support revenue goals, optimize cost of sales, and deliver profit and margin targets
- Lead pricing and forecasting strategy: Oversee revenue management practices, including pricing, rate strategies, demand forecasting, and business reviews, to optimize revenue across all segments
- Align sales and marketing efforts: Coordinate on-property and regional sales, marketing, eCommerce, and public relations activities to support brand positioning and drive demand
- Adapt to market dynamics: Monitor trends, assess competitive landscape, and adjust commercial strategies to stay ahead in evolving market conditions
- Strengthen stakeholder relationships: Build trusted relationships with owners, operators, Hilton corporate teams, and external partners to align goals and create long-term commercial value
- Cultivate a high-performing team: Drive engagement and retention through performance management, professional development, and recognition programs
At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:
A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.
In addition, this role requires the following minimum qualifications:
- Minimum 8+ years in a revenue-generating or commercial role within hospitality or travel.
- Minimum 3 years of experience leading and managing sales or commercial teams.
- Proven ability to build demand for a resort hotel and establish a clear market position.
- Vietnam or Southeast Asia experience is appreciated.
- Proven experience presenting strategic plans to senior executives and stakeholder groups.
- Strong background in cross-functional collaboration within matrixed environments.
- Demonstrated ability to analyze financial data to inform strategic and tactical decisions.
- Track record of identifying and evaluating new business opportunities.
- Experience in multi-complex hotel or travel industry operations.
- Cross-disciplinary exposure to Marketing, E-commerce, and Finance functions.
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