Assistant Director of Sales, International market - US
At a glance
Leadership Sales Leadership role at Efet. Sofia · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Grow US international sales by qualifying prospects, contacting buyers, preparing proposals, and closing hotel business
- Help shape the annual commercial plan and coordinate sales work with the wider commercial team
- Represent the hotel at trade shows, client functions, sales calls, and site inspections while building near-term and future pipeline
- Maintain client, Hilton Worldwide Sales, bureau, and intermediary relationships with tailored, value-focused engagement
- Lead team execution through revenue processes, performance tracking, coaching, evaluations, and recognition
What you bring
- Hands-on sales ability across lead qualification, outreach, proposals, closing, and pipeline development
- Experience managing a market segment and selling Rooms, Catering, and Events revenue
- People leadership capability covering recruitment, training, supervision, mentoring, and performance reviews
Who this fits
You’ll suit a sales leader who can personally develop US-market business while guiding a hotel sales team. The role is based onsite in Sofia, Bulgaria, and combines individual selling, commercial planning, customer engagement, and team development.
From the employer
Exceptional Hospitality Starts with You
Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! As an Assistant Director of Sales, International market - US, you’re not just supporting the hotel’s sales strategy – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.
Here's what you'll do during a typical day:
- Drive international sales within a key market segment: Manage a designated vertical market, applying expert sales skills to qualify leads, conduct outreach, deliver compelling proposals, and close business to meet revenue goals
- Support strategic sales planning: Contribute to the hotel’s annual commercial strategy, aligning sales activities with business objectives, and collaborating with the broader commercial team to optimize performance
- Execute targeted sales initiatives: Represent the hotel at tradeshows, client events, and sales calls; maintain a robust pipeline and develop plans to secure short- and long-term business
- Enhance customer engagement: Build strong relationships with clients, Hilton Worldwide Sales, Convention and Visitors Bureaus, and intermediaries; lead site inspections and ensure personalized, value-driven client experiences
- Support sales performance and processes: Align day-to-day team activities with strategic goals by reinforcing business processes that drive revenue across Rooms, Catering, and Events
- Track performance and market trends: Monitor business metrics, analyze the competitive landscape, and adjust tactics to meet evolving customer needs and market dynamics
- Inspire and develop the team: Recruit, train, supervise, and mentor team members; conduct performance evaluations, provide professional development opportunities, and recognize achievements to build, engage and retain an engaged and high performing team
What It Takes to Make the Stay
At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:
A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.
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