Assistant Director of Sales - Franchise
At a glance
Director-level Sales Leadership role at Efet. Albany · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Win group bookings by prospecting, pitching, negotiating terms and securing signed hotel agreements
- Grow new and existing accounts through client meetings, site tours, industry events and ongoing relationship work
- Work with Revenue Management to shape a profitable mix of group business
- Keep CRM and sales records current, then prepare forecasts, reports and sales action plans
- Coordinate group delivery with Conference Services, Catering and Operations, and support other sales staff
What you bring
- At least five years in hotel sales, with a record of bringing in group business
- Working knowledge of hotel selling, revenue principles and contract negotiation
- Clear communication, presentation and negotiation skills, plus strong organization and time management
- A hospitality, business, marketing or related degree is preferred, as is full-service hotel experience
Who this fits
This role suits an experienced hotel seller who can balance account growth, new business development and group revenue goals. You’ll also help guide other sales staff and may travel for client meetings and industry events.
From the employer
Essential Functions
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Solicit, negotiate, and book group business to achieve or exceed hotel revenue and occupancy goals.
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Develop and maintain strong relationships with meeting planners, corporations, associations, government agencies, and third-party partners.
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Generate new business through prospecting, networking, sales calls, site inspections, and industry events.
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Manage a portfolio of existing accounts while actively pursuing new opportunities.
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Conduct hotel site tours and presentations for prospective clients.
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Prepare proposals, negotiate contracts, and secure signed agreements.
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Collaborate with Revenue Management to maximize profitability and optimize group business mix.
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Maintain accurate account, lead, and booking information within CRM and sales systems.
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Monitor market trends, competitor activity, and industry developments to identify opportunities.
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Participate in trade shows, client events, and community organizations to increase hotel visibility.
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Partner with Conference Services, Catering, and Operations teams to ensure seamless group execution and client satisfaction.
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Prepare and present weekly, monthly, and annual sales reports, forecasts, and action plans.
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Assist in the development and execution of the hotel's overall sales and marketing strategy.
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Mentor and support Group Sales Managers and other sales team members as applicable.
Qualifications
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Bachelor's degree in Hospitality Management, Business, Marketing, or related field preferred.
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Minimum of 5 years of hotel sales experience with a proven record of group business production.
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Previous experience in a full-service hotel environment preferred.
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Knowledge of hotel sales processes, revenue management principles, and contract negotiations.
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Experience with Delphi, CI/TY, Salesforce, or similar hotel sales systems preferred.
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Strong communication, presentation, and negotiation skills.
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Ability to work independently while contributing to team goals.
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Strong organizational and time-management skills.
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Ability to travel for client meetings, trade shows, and industry events as needed.
Key Performance Indicators
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Group room night production
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Group revenue generation
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New account acquisition
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Lead conversion ratio
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Client retention and satisfaction
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Sales activity goals (calls, appointments, site visits)
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Market share growth
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Forecast accuracy
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