Senior Director of Performance Marketing

EF / Hult Open · verified Sep 19, 2026

Hybrid Cambridge Full-time Director Performance Marketing

Leadership Performance Marketing role at EF / Hult. Cambridge · full-time · $190,000–$205,000 base.

SalaryStated by EF / Hult

$190,000 – $205,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll allocate multi-million-dollar growth investment through forecasting, planning, and channel decisions
You'll scale paid media across Meta, Google, TikTok, and emerging platforms while testing audiences, creative, and offers
You'll steer onsite conversion and CRM lifecycle work to improve funnel results, repeat rate, LTV, and engagement
You'll build AI-enabled workflows for insights, creative, campaign execution, and performance optimization
You'll set measurement and testing systems, then turn performance data into decisions across teams

What you bring

You bring more than ten years in performance or growth marketing and experience scaling large budgets
You've spent at least three years managing high-performing digital marketing teams
You have hands-on depth in paid social, paid search, and digital acquisition
You've applied AI to marketing execution, workflow automation, and output across analysis, creative, CRM, or experimentation
You can turn complex data into clear recommendations and influence cross-functional decisions

Who this fits

You’ll suit a hands-on growth leader who can pair strategy with execution, own Paid Media, Ecommerce, and CRM, and lead a high-performing organization. The role is hybrid in Cambridge, with work from home one day a week, and includes business travel opportunities. EF describes a fast-paced, international environment focused on learning, innovation, and mutual support.

From the employer

We’re looking for a performance marketing leader to own and scale our largest growth channels—Paid Media, Ecommerce, and CRM. This role is responsible for driving efficient, sustainable growth across the full funnel, from acquisition through lifecycle engagement.

A core mandate is building an AI-enabled growth engine—using AI to improve decision-making, accelerate execution, and increase team output. You will define how AI is embedded across marketing workflows, from insights to creative production to campaign execution.

The ideal candidate thrives in fast-paced, high-growth environments and can balance strategy with execution. You know how to balance strategy with hands-on execution. You bring a strong point of view on offers, funnels, and creative, and you’re obsessed with hitting target KPIs.

You will:

Own forecasting, planning, and allocation of multi-million-dollar growth investment across channels
Lead and scale paid media (Meta, Google, TikTok, and emerging platforms), continually pushing new audiences, creative, and offers.
Own onsite conversion strategy and roadmap in partnership with Ecommerce optimizing end-to-end funnel performance
Drive lifecycle marketing strategy across CRM, improving repeat rate, LTV, and customer engagement
Partner with cross-teams to improve site performance, testing landing pages, flows, merchandising, and offers to maximize conversion
Establish the operating model across Paid, Ecommerce, and CRM to drive full-funnel performance
Use AI across Growth to improve & accelerate decision making, insights generation, creative production, campaign execution, and performance optimization
Redesign workflows and tooling to increase speed, reduce manual work, and enable a high-output, test-and-learn culture
Define measurement and incrementality frameworks (experimentation, attribution, cohort analysis) to guide investment decisions
Translate performance data into clear, actionable insights that inform strategy and cross-functional decision-making
Partner cross-functionally with Product, Creative, and Analytics to align on roadmap, conversion optimization, and execution
Build and execute a robust testing roadmap across creative, targeting, and platform optimization
Identify and scale new channels, betas, and growth opportunities
Lead a high-performing Growth organization, setting clear accountability, operating rhythms, and performance standards

You have:

10+ years of experience in performance or growth marketing, with a track record of owning and scaling large budgets
3+ years of experience managing high performing digital marketing teams
Deep hands-on experience across paid social, paid search, and digital acquisition channels
Proven ability to develop and execute full-funnel marketing strategies, beyond lower-funnel optimization
Hands-on experience applying AI to improve marketing execution, automate workflows, and scale output across functions (e.g., analysis, creative, CRM, experimentation)
Very strong analytical and problem-solving skills, with the ability to turn complex data into clear recommendations
Experience building and leading high-performing teams in fast-paced, data-rich environments
Excellent communication skills and ability to influence across teams

Why you’ll love working here: Perks, Benefits, and more!

This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support. In addition, you can expect:

Commitment to professional growth: robust monthly calendar of trainings and workshops
Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
Exciting business travel opportunities
25% company match on your 401(k) contributions
Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
Access to fertility care and family-building support
Wellness benefits including a yearly fitness reimbursement
Frequent social and learning events, including access to our employee-run resource groups
Robust Employee Assistance Program
Tenure-based sabbatical eligibility
EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
Discounts at local venues and businesses
Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.
This role is posted at the Senior Director level with an anticipated compensation range of $190,000-$205,000 based on experience.