WLKY Account Executive
At a glance
Mid-level Account Executive role at Eevd. Louisville · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Sell television and web advertising to local companies while negotiating agency impressions and pricing
- Find prospective advertisers, present to them, and build revenue from new local-business opportunities
- Create partnerships with strategic and market contacts to expand client relationships
- Look after an active client roster and produce proposals aligned with station direction
- Hit personal revenue targets while contributing to the broader sales group
What you bring
- At least one year in media, digital, or a comparable sales environment
- A background developing new or non-traditional business, including selling directly to business owners
- Strong negotiation ability and experience in consultative, customer-centered selling
- Comfort using qualitative research to support sales activity and working toward structured goals
Who this fits
This role suits a mid-level seller who can prospect, negotiate, manage active accounts, and win local-business advertising work. You’ll work with the Local Sales Manager and contribute as part of a sales team in Louisville.
From the employer
WLKY, the CBS affiliate in Louisville, KY is looking for an Account Executive. An Account Executive sells advertising to local businesses and negotiates impressions and rates with ad agencies. You will also solicit new businesses to advertise TV and web. If you are motivated by an excellent product, great compensation, and working with a talented team of professionals, look no further. We will provide the tools for powerful multi-platform marketing solutions to create partnerships to retain and grow our client base. You will report to the Local Sales Manager. If you want to work for the best, we want to hear from you today!
Responsibilities
- Produce revenue across all available platforms
- Prospect, contact and present to new businesses
- Develop new revenue through local business development
- Form strategic and market partnerships
- Manage an active account/client list
- Conceptualize, create, and deliver sales proposals that are consistent with station strategies
- Achieve individual sales goals while contributing to ((station)) dynamic sales team
Requirements
- 1+ years in media or digital sales, or similar sales field
- Experience with the development of new business/non-traditional business
- Have strong negotiation skills
- Experience in a consultative customer-focused business atmosphere
- Accountability within a goal-structured organization
- Must be a team player
- Experience selling to business owners
- Understand and use qualitative research to further sales effort
- Related military experience will be considered
Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ+ Health Services
- Additional benefits to meet your and your family's needs
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