KCRA TV Account Executive
Eevd Open At a glance
Mid-level Account Executive role at Eevd. Sacramento · full-time · $70,000–$100,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Sell advertising across television and digital platforms, with a focus on winning new local business
- Prospect and research accounts, then build local relationships that shape advertising decisions
- Create sales presentations and account plans that grow revenue from new and existing clients
- Use research, industry trends, and client news to tailor marketing solutions
- Track revenue progress and keep sales management informed of results
What you bring
- Show a proven record of developing new business
- Hold yourself accountable in a goal-focused organization
- Communicate, analyze, and present ideas effectively
- Work proficiently with Microsoft Office products
- Use military training and experience as an alternative to media sales experience
Who this fits
This role suits a goal-oriented, collaborative seller who is comfortable working with local businesses and agencies. You’ll work in person in Sacramento and report to the Local Sales Manager. A college degree is preferred but not required, and television or digital media sales experience is preferred.
From the employer
KCRA 3, the Hearst Television NBC-affiliate in Sacramento, CA, is seeking an Account Executive who is responsible for selling multiplatform advertising solutions, with an emphasis on New Business Development, to local businesses and agencies. Our ideal candidate is goal-oriented, has strong interpersonal and presentation skills, and is a strong team player. In person attendance is required. You will report to the Local Sales Manager.
Responsibilities
Achieve established revenue expectations across multiple platforms
Proactively drive new business by prospecting and researching new accounts
Identify and cultivate local relationships to influence advertising purchasing decisions
Develop strategies for sales presentations for new and existing clients, using the powerhouse combination of television and digital platforms
Prepare and implement individual account strategies to grow current revenue from existing clients
Utilize research to support marketing solutions and customer goals
Keep current with industry trends and client business news
Keep sales management apprised of progress towards established revenue goals
Qualifications
Sales and/or marketing experience in media (television and/or digital) is preferred
Proven track record with new business development
Accountability within a goal-structured organization
Possess strong analytical, communication and presentation skills.
Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar and One Domain/WO Media Office a plus.
Military training and experience will be considered in lieu of Media sales experience
College degree in marketing, business or broadcast related field is preferred but not required.
Salary Range
This position is paid based on commissions, which range from $70,000 and $100,000, depending on performance and other criteria set forth by management.
Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible, and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
Medical | Dental | Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
Additional benefits to meet your and your family's needs
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Account Executive$70k+
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