Employer Brand content & campaigns specialist
At a glance
Mid-level Employer Branding role at Eedu. Lisboa · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Research content and employer-branding trends, then use them to shape fresh campaign approaches
- Create employer-brand content for different platforms while keeping it consistent with the brand’s voice and values
- Write search-focused career-site blogs, refresh website pages, and produce social and web visuals and videos
- Run organic and paid social campaigns, plus Google Search and Display ads, from setup through optimization
- Review campaign results, use performance data to improve activity, and report on outcomes and ROI
What you bring
- You have created employer-brand content and managed organic campaigns across more than one geography
- You can write AEO/GEO blog content and produce strong written work in English
- You know Hootsuite or Meta Business Suite and Canva or Adobe Express, and have some video-editing skills
- You bring experience managing paid social, Google Ads, or YouTube campaigns, along with the ability to interpret performance data
Who this fits
This mid-level role suits someone who can combine employer-brand content production with hands-on organic and paid campaign work. You’ll work from Lisbon in a hybrid arrangement, manage several projects independently, and collaborate with a team.
From the employer
You’ll find a dynamic, diverse, and multicultural team, that is crafting innovative content campaigns to enhance our employer brand across 140+ countries. Become your best self by showing us how you can be authentic, curious, and bold, and make a lasting global impact while elevating your career to the next level!
The role:
- Content Research: Stay updated on the latest trends in content marketing and employer branding to ensure our strategies remain innovative and effective.
Content Creation: Develop engaging and high-quality content for various platforms, ensuring alignment with WTW’s employer brand voice and values.
Social Media Management: Knowledge of tools like Hootsuite, Meta Business Suite, and others to schedule, monitor, and engage with our audience on various social media platforms (LinkedIn, Meta, Instagram and YouTube).
AEO/GEO Blog Content Writing: Create optimized blog content for our career site to enhance our online presence and attract potential candidates researching on LLMs. Update and maintain the website content.
Design and Video Editing: Create visually appealing static, dynamic, photo and video content for our social media channels and website.
Campaign Reporting and Monitoring: Track and analyze the performance of branding campaigns, providing insights and recommendations for continuous improvement.
- Develop end-to-end, implement, manage and optimize paid social media campaigns on platforms such as LinkedIn, Facebook, Instagram, and YouTube (all done internally – no agency involved).
- Plan and execute Google Ads campaigns (Search and Display) to increase brand visibility and attract potential candidates.
- Track and analyze the performance of all employer branding campaigns.
- Use data-driven insights to optimize ongoing and future campaigns.
- Prepare regular reports on campaign performance and ROI.
Proven experience in employer branding content creation and managing organic campaigns across geographies.
Proficiency in AEO/GEO blog content writing.
Strong language written skills in English. Other language skills are considered a plus.
Knowledge of social media management tools (Hootsuite, Meta Business Suite) and design tools (Canva or Adobe Express).
Familiarity with video editing tools and techniques.
A driven and motivated attitude with a strong desire to learn and grow.
Excellent team player with strong collaboration skills.
Some experience in digital marketing, specifically in managing end-to-end paid social media, Google Ads, and YouTube campaigns will be valued.
Strong analytical skills and ability to interpret data to make informed decisions.
Ability to work independently and manage multiple projects simultaneously.
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