Founding Content Strategist
Mid-level Content Strategy role at Edra. New York · full-time · $190,000–$235,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the publishing rhythm, manage the calendar, and keep Edra visible with regular, timely output
- Turn founder perspectives into long-form articles, talks, podcasts, and other public work
- Find customer examples and shape them into stories that build trust without overburdening customers
- Guide Edra’s category language, recruiting narrative, and participation in industry conversations
- Make the company’s culture and engineering philosophy clear to prospective team members
What you bring
- Meaningful work at a serious company, preferably alongside founders or key leaders during important transition points
- The ability to create frequent, polished work independently by preparing the brief, editing your writing, and shipping without waiting on a team
- Active participation in AI discussions, with informed views on industry voices and Edra’s place across X/Twitter, LinkedIn, or other channels
- Versatile writing skills and the judgment to preserve an authentic founder voice instead of producing corporate boilerplate
- Technical fluency without coding, including comfort with white-box AI, continual learning, and agentic execution as a plus
Who this fits
You’ll suit a founder-minded writer-editor who can turn company, customer, and technical insight into public work. The role is based in New York and requires working in person five days a week from the West Village office.
From the employer
About Edra
Edra is solving one of the hardest problems in enterprise AI: AI models are generic but company processes are specific. We build AI agents that learn how processes actually run, and then run their operations.
We're a Series A startup, backed by Sequoia and other leading VC firms, led by Co-Founders who created and led Forward Deployed AI Engineering at Palantir, and we're growing our team in New York and London. We're a deeply technical team of engineers, AI researchers, and strategists with a high bar for talent and a shared belief that exceptional people are the foundation of everything great we'll build.
We’re hiring for a critical role
We’re looking for someone who thinks like a founder, writes like an editor, and ships like an operator.
Edra's work is outpacing its story. Our launch out of stealth resonated and real enterprise customers are in production. But the external presence has been uneven since launch, and the mission—making expertise scalable and preserving institutional knowledge—doesn't yet have the public articulation it deserves.
This is the role that builds that. It sits between the founders, customers, team, and public, and produces clarity where it matters most. It’s not marketing, not PR, and most importantly, it’s not strategy without execution.
The opportunity
Most organizations run on judgment that's never been written down. Edra captures how work actually happens and makes that knowledge structured, editable, and executable. Experts become authors; operators become directors; institutional judgment becomes durable infrastructure. We are building a company and product around the belief that operational knowledge is the next thing that becomes software infrastructure, and this role defines how we talk about that to the world.
In your first three months, you’ll establish the function and the cadence: revive the public presence, build the voice of the founders, ship the first customer stories, and articulate the category-defining language.
What you'll own
Public cadence. Own the rhythm: define it, own the calendar, ship regularly and on time, and don't let the company go quiet.
Industry engagement. Shape Edra’s perspective on trending industry conversations, and make sure we’re engaged in the right threads, discussions, and debates.
Founder voice. Extend Eugen and Yannis's voices to the world: long-form pieces, talks, podcasts, and more. Every piece compounds—recruiting, customer education, market credibility.
Customer storytelling. Edra's best artifact is our customers' work. Find those stories, draw them out, and ship them at a cadence that builds trust without exhausting anyone.
Recruiting narrative. Make Edra's culture and engineering philosophy legible to the people who'd thrive here, before they ever apply.
Category definition. Partner with the founders to shape how Edra is understood—the company defining a new paradigm, not "another AI startup."
What we're looking for
You've done work that mattered at a serious company, ideally partnering with founders or other key leaders at moments of inflection.
You ship—both high volume and high quality. You produce the brief, edit yourself, and don't wait for a team to deliver output.
You’re online and engaged in the AI community. You have perspectives on industry thought leaders and where Edra fits in, and you’ve thought about what we need to post, engage with, or respond to before you even get to the office in the morning (whether on X/Twitter, LinkedIn, or elsewhere).
You write across formats with taste, and you can distinguish authentic founder voice from corporate boilerplate.
You hold technical depth without writing code. Comfort with white-box AI, continual learning, and agentic execution is a plus.
You're allergic to slop—no corporate PR, no committee-shaped voice, and nothing that reads like it was written by an LLM.
Learn More About Edra
Compensation & Benefits
Edra offers generous compensation and benefits in both New York & London:
Competitive base salary & meaningful equity
Top tier health, dental, & vision plans:
Top plans with 100% premium coverage in the US (and a One Medical membership)
Private medical & dental coverage in the UK
Flexible paid time off
Lunch provided in office most days, snacks & drinks too
A stipend to set up your workspace
A Few Details
We work together in person five days a week from our offices in the West Village (New York) and Holborn (London).
Edra is an equal opportunity employer and we encourage applications from individuals of all backgrounds. Edra does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, marital status, sexual orientation, gender identity, veteran status, or any other legally protected characteristic.