Senior Marketing Manager, Events
At a glance
Senior General Marketing role at Edmentum. United States · $105,000–$115,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set the national event plan, choose where to invest, and deliver flagship conferences that extend the event experience
- Equip regional sales teams with reusable guides, tools, and standards for local event activations
- Control event spending, negotiate with venues, vendors, and the agency, then show how each investment performed
- Bring creative, content, product marketing, demand generation, sales, and operations together to deliver events
- Get event leads to Sales quickly, capture lessons for repeatable playbooks, and report results to leadership
What you bring
- At least seven years in event marketing, field marketing, or demand generation, including national event ownership
- Experience overseeing six-figure event budgets, vendor negotiations, contracts, and financial reporting
- Background directing agencies on complex events with multiple stakeholders
- Ability to turn performance data into investment recommendations and present them to senior leaders
Who this fits
This senior role suits an experienced event marketer who can lead across teams without formal authority and manage several events, timelines, and budgets at once. You should be prepared for domestic travel to ten to twelve events each year, with the busiest travel period from January through April.
From the employer
WHO WE ARE
Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students. We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential. We are a Remote First organization with a strong commitment to excellence, innovation, and customer satisfaction.
What You’ll Do
Events are where Edmentum’s mission comes to life. As our Sr. Marketing Manager, Events, you will own our national and regional event portfolio from strategy through showtime: deciding where Edmentum shows up, delivering flagship conferences that make an impression, and proving the impact of every investment. You will be the connector who brings Marketing, Sales, and our agency partners together to turn events into one of our most powerful growth engines, driving high-impact event programs and amplifying the event experience through partnership activations.
In this role you will:
- Shape Edmentum’s national event strategy end to end, from choosing the events we invest in to delivering standout flagship conferences – elevating event experiences that expand the impact beyond the day
- Empower regional sales teams with scalable playbooks, toolkits, and standards that make every local activation a success
- Own the events budget, negotiate with venues, vendors, and our event agency, and build the ROI story that guides future investment
- Rally Creative, Content, Product Marketing, Demand Generation, Sales, and Operations around cohesive, high-impact event delivery
- Turn every event into fuel for growth by ensuring fast, high-quality lead handoff to Sales and codifying learnings into repeatable playbooks
- Curate and expand Edmentum’s event presence by working with strategic partners to bring our brand to life
- Tell the performance story, reporting event ROI to marketing and sales leadership and shaping next year’s strategy
Who You Are
- You have 7+ years of progressive experience in event marketing, field marketing, or demand generation, including ownership of national-scale events
- You have managed six-figure event budgets, including vendor negotiation, contract management, and financial reporting
- You have directed external agencies to deliver complex, multi-stakeholder events
- You are a cross-functional leader who aligns stakeholders and drives results without formal authority
- You are skilled at translating data into actionable investment recommendations
- You are an exceptional project manager, comfortable running multiple concurrent events, timelines, and budgets
- You are a confident communicator with experience presenting to senior leadership
- You are familiar with event and marketing technology such as Salesforce, Marketo, LeanData, lead scanning tools, and virtual event platforms
- You are willing and able to travel domestically to 10-12 events per year, with peak travel occurring Jan-April.
- You bring education sector event experience (a plus, but not required)
- You are willing to take on evolving responsibilities based on business needs.
Job Application Deadline: October 30, 2026
Pay range for this role: $105,000—$115,000 USDAt Edmentum, we are committed to pay transparency. The salary range provided reflects market research, the responsibilities of the role, and alignment with our compensation principles. Actual compensation will be determined based on multiple factors, including, but not limited to, relevant experience and skill sets. All compensation decisions are individualized and based on the specific circumstances of each candidate.
We also offer a comprehensive benefits package to support your overall well-being and work-life balance. This includes medical, dental, and vision insurance with various plan options, a 401(k) retirement plan with company matching, and a time away program, volunteer time away, and a winter office closure at the end of December. Additionally, we provide resources to promote wellness, ensuring you have the support you need both professionally and personally. Our goal is to provide a benefits package that helps you thrive in all aspects of life.
Edmentum is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, ancestry, sex, age, disability, status as a disabled, recently separated, Armed Forces service medal or other protected veteran (“covered veteran”), marital status, status regarding public assistance, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
We are dedicated to meeting the needs of individuals with disabilities and to creating an environment that supports our employees' physical and mental health. If you are a qualified individual with a disability or a covered veteran and need a reasonable accommodation to complete any part of the application process, please contact recruiting@edmentum.com.
As part of our hiring process, we may use AI-powered tools to support our HR team in reviewing, screening, and managing applications. These tools aim to improve efficiency, consistency, and fairness, but final decisions are made by our people. Applicants' personal information (e.g., resume, cover letter, qualifications, and application responses) may be processed by third-party AI tools for tasks like resume parsing, skills matching, candidate ranking, and interview scheduling.
Edmentum’s notice regarding the collection of personal information from interested candidates is available here
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