Web Marketing Program - Digital Experience Operations
At a glance
Mid-level Marketing Operations role at Edbz. Dallas · full-time.
Pay not stated Marketing Operations salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll lead and deliver several strategic marketing projects within web marketing
- You’ll use data to shape and improve sales and marketing programs against business goals
- You’ll build audience segments with CDPs and related martech for digital channels
- You’ll assess KPIs to strengthen sales and marketing program results
- You’ll test new approaches and develop innovative solutions to improve customer experiences
What you bring
- You’ll hold a bachelor’s degree in marketing, MIS, business analytics, engineering, computer science with a marketing focus, or a related field
- You’ll have a cumulative GPA of at least 3.0 on a 4.0 scale
- You’ll bring experience or basic proficiency with martech platforms such as CDPs, ESPs, or CRMs
- You’ll bring experience or basic proficiency in SQL and BI tools, including Data Studio
- You’ll communicate complex subjects clearly and manage multiple priorities independently
Who this fits
This role suits a curious, analytical self-starter who wants hands-on development in web marketing, digital experience analytics, marketing technology, and related areas. You’ll work with global marketing, technical, communications, and sales stakeholders while participating in the first-year Career Accelerator Program. The role is based in Dallas, United States.
From the employer
Change the world. Love your job.
In your first year with TI, you will participate in the Career Accelerator Program (CAP), which provides professional and technical training and resources to accelerate your ramp into TI, and set you up for long-term career success. Within this program, we offer function-specific technical training and on-the-job learning opportunities that will encourage you to solve problems through a variety of hands-on, meaningful experiences from your very first day on the job.
Dive right in as part of our Web Marketing team to use your knowledge to influence our website experience, online strategy, technical content, data analytics, and more. You will gain exposure to TI's Worldwide Marketing teams and businesses and play a key role in serving customer needs to drive revenue growth. You will have the opportunity to lead and execute multiple strategic marketing projects and receive personal coaching and mentoring from a team of industry-leading professionals.
As part of the Web Marketing Career Accelerator, you will also get exposure to other disciplines such as: Digital Experience Analytics, User Experience Design, Web Technology, and more. You will have opportunities to collaborate with a diverse group of global stakeholders across the company including other marketing teams, technical experts, communications, and sales while you receive formal learning, projects and on-the-job development experiences helping you broaden your knowledge and accelerate your growth and success at TI.
Put your talent to work with us!
TI’s Digital Experience Operations team leverages data insights to enhance the customer experience across multiple channels through sales and marketing automation, personalization, and segmentation.
This role is geared towards individuals who have an interest in:
- Leveraging data to guide the creation and optimization of sales and marketing programs to drive business objectives.
- Developing an understanding of how to use the Customer Data Platform (CDP) and other marketing technology to create audience segments and deliver a customer-focused experience across digital channels.
- Analyzing key performance indicators to improve the performance of sales and marketing programs.
- Experimenting to find the best approach, looking for innovative solutions, and challenging the status quo.
Minimum requirements:
- Bachelors degree in Marketing, Management Information Systems (MIS), Business Analytics, Engineering or Computer Science with focus in marketing, or related degree.
- Cumulative 3.0/4.0 GPA or higher
Preferred qualifications
- Experience or basic proficiency with developing a marketing strategy targeted at driving KPIs
- Experience or basic proficiency with martech platforms (CDPs, ESPs, CRMs,)
- Internship experience in a similar field
- Motivated self-starter with the ability to work independently
- Strong analytical skills and curious mindset
- Ability to communicate complex topics to a variety of stakeholders
- Capable of multi-tasking and handling multiple priorities
- Experience or basic proficiency with SQL and BI tools (Data Studio)
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