Country Marketing Manager GSS - Nordics
Ebwb Open · verified Oct 22, 2026 At a glance
Manager-level General Marketing role at Ebwb. Sweden · full-time · SEK 743,000–SEK 910,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set Nordic marketing plans for the GYN Surgical Solutions portfolio and connect them to business goals
- Use account-based marketing, digital channels and market analysis to grow key healthcare accounts and customer engagement
- Support launches, promotions and commercial work with sales, while managing the regional marketing budget
- Create educational and promotional materials, and train sales teams on products and marketing
- Coordinate with compliance teams and build relationships with gynecology opinion leaders and professional societies
What you bring
- You have substantial marketing experience in the Nordics, or a mix of healthcare sales and marketing experience
- You bring healthcare or medical-device experience, ideally involving gynecology, surgical solutions or women’s health
- You understand Nordic healthcare organizations and the rules governing healthcare marketing
- You can plan and assess campaigns, including account-based marketing, product lifecycle work and digital analytics
Who this fits
This manager role suits someone who can set direction and also deliver campaigns hands-on, working across sales, medical, market access and other teams. English is required; Swedish, Norwegian or Finnish is an advantage. Expect travel of up to forty percent across the Nordics.
From the employer
Hologic is a global leader in GYN Surgical Solutions, helping women overcome serious gynecological conditions and enabling healthcare professionals to deliver best‑in‑class care.
We’re seeking a Country Marketing Manager – Nordics to lead the development and execution of our marketing strategy across the Nordic region for the GYN Surgical Solutions portfolio. In this role, you will drive market growth, strengthen customer engagement, and work closely with cross‑functional teams to deliver impactful marketing initiatives aligned with regional and global objectives.
What to Expect:
- Develop and execute country-specific marketing strategies across the Nordic region aligned with overall business objectives
- Participate in strategic planning to support long‑term, profitable growth opportunities
- Implement account‑based marketing strategies to drive growth in key healthcare accounts
- Drive digital acceleration and customer engagement through platforms such as Salesforce and Pardot
- Conduct market analysis to identify trends, competitive dynamics, and growth opportunities
- Partner with the sales organization to support product launches, promotional campaigns, and commercial initiatives
- Develop and manage the regional marketing budget to ensure effective allocation of resources
- Create educational and promotional materials for healthcare professionals and customers
- Collaborate with regulatory and legal teams to ensure marketing activities meet local and regional compliance standards
- Work cross‑functionally with regional/country marketing, communications, sales, market access, and medical & scientific teams to ensure alignment
- Build and maintain relationships with key opinion leaders (KOLs) and professional societies within the gynecology and surgical landscape
- Provide marketing and product training to the sales organization to support successful commercial execution
What We Expect:
- Bachelor’s degree in marketing, business, life sciences, or a related field; Master’s degree preferred
- Strong level of marketing experience within the Nordic region, or a combination of sales and marketing experience in healthcare
- Experience within the medical device or healthcare industry, ideally in gynecology, surgical solutions, or women’s health
- Strong understanding of the Nordic healthcare landscape, including public and private healthcare organizations
- Knowledge of healthcare marketing regulations and compliance requirements
- Experience with digital marketing tools and analytics platforms
- Strong strategic planning and analytical skills
- Experience managing product lifecycle and marketing campaigns
- Proven ability to develop and execute account‑based marketing initiatives
- Excellent communication and presentation skills in English; Nordic language skills (Swedish, Norwegian, or Finnish) are advantageous
- Strong stakeholder management and collaboration skills across cross‑functional teams
- Ability to balance strategic thinking with hands‑on campaign execution
- Strong project management skills with a track record of delivering initiatives on time and within budget
- Self‑starter with a creative, solution‑oriented mindset and strong organizational skills
Additional details
Travel: Up to 40% across the Nordics
Language: English required; Swedish, Norwegian, or Finnish desirable
Why join Hologic?
- A dynamic work environment where your ideas lead to tangible impact
- Competitive salary and benefits package, including health insurance
- Opportunities for professional growth and development within a global company
- A supportive, diverse and inclusive culture focused on innovation and teamwork
Ready to help shape the future of women’s health? Apply now.
Salary: 743,000 SEK – 910,000 SEK gross per year
The final offer will depend on experience, skills, and alignment with internal pay structures. In addition, we offer a comprehensive benefits package including pension and insurances.
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