SEM Manager

Easygenerator easygenerator.com Open · verified Aug 21, 2026

Hybrid Dubai Full-time Manager Paid Search / PPC

Mid-level Paid Search / PPC role at Easygenerator. Dubai · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the paid-search plan and manage campaigns across Google Ads and Microsoft Ads, including Search, Performance Max, Demand Gen, and Shopping
Scale multilingual programs across markets with Smart Bidding, scripts, LLMs, and other AI-driven tools
Link advertising data to the CRM and maintain conversion tracking, Enhanced Conversions, server-side tracking, and attribution
Improve landing-page conversion through A/B tests with content, design, and product marketing partners
Manage budgets, forecast spend, analyze CAC, CPL, ROAS, and pipeline, and turn experiments into an optimization plan

What you bring

Bring at least five years of advanced, large-scale SEM experience, especially with Google Ads; Microsoft Ads experience helps
Use AI, Smart Bidding, Performance Max, scripts, or comparable tools to expand and improve campaigns
Show strong landing-page and CRO testing experience, plus knowledge of tracking, attribution, and value-based bidding
Analyze performance in Looker Studio or a similar tool, with SQL or spreadsheet modeling as a bonus
Have multi-market campaign experience, a marketing or quantitative degree, and strong written and spoken English

Who this fits

You’ll suit a data-focused SEM owner who likes fast experimentation and can connect paid search activity to pipeline, revenue, and unit economics. The role is full-time and hybrid in Dubai, with experience across markets and languages expected; German, French, or Italian is helpful. Experience in a tech startup or scale-up, especially B2B SaaS, fits the stated environment

From the employer

Join Easygenerator in Dubai and own the paid search engine driving our growth

Step into an exciting role with an innovative e-learning software company in the EdTech space as our SEM Manager. Easygenerator is a fast-growing scale-up revolutionizing e-learning with our award-winning authoring tool.

We're looking for an advanced, data-obsessed SEM Manager to take full ownership of our paid search program across Google Ads and Microsoft Advertising, in Dubai and measured on pipeline and revenue efficiency, not vanity clicks.

What you will be doing

Own our paid search strategy and daily execution across Google Ads and Microsoft Ads, spanning Search, Performance Max, Demand Gen, and Shopping.
Run multilingual campaigns across multiple markets.
Use AI to scale smarter, steering Smart Bidding and Performance Max, and using tools like scripts and LLMs to expand keywords, test ad copy, and flag anomalies.
Push us toward value-based bidding, connecting ad accounts to our CRM so algorithms optimize for real pipeline and revenue.
Own conversion tracking and data quality, including Enhanced Conversions, server-side tracking, and attribution.
Own landing pages and CRO, running A/B tests with content, design, and product marketing to lift conversion rate.
Run structured experiments and turn results into an ongoing optimization roadmap.
Manage budget, forecasting, and monthly spend.
Build dashboards that turn CAC, CPL, ROAS, and pipeline data into clear insights.
Keep an eye on the market through keyword research and competitor tracking.

What you will bring

5+ years in SEM / paid search, with advanced, at-scale experience in Google Ads (Microsoft Ads a plus).
Hands-on experience using AI to scale campaigns, Smart Bidding, Performance Max, scripts, or similar tools.
Strong CRO skills and experience testing landing pages.
Sharp analytical skill, comfortable in Looker Studio, or similar (SQL or spreadsheet modelling a plus).
Solid understanding of conversion tracking, attribution, and value-based bidding.
Experience running campaigns across multiple markets and languages.
Background in a tech start-up or scale-up, ideally B2B SaaS, with a good grasp of the full funnel and unit economics (CAC, LTV, payback).
Bachelor's or higher in marketing or another quantitative, test-driven field.
Excellent written and spoken English; German, French, or Italian is a plus.
A genuine growth mindset, you experiment fast, learn from what doesn't work, and keep pushing performance further.

Ready to Join Us?

If you're passionate about owning paid search end to end and turning data into pipeline and revenue, we'd love to hear from you. Apply today!