Senior B2B Marketing Manager, DET (UK, Europe & ANZ)

Duolingo Open · verified Sep 10, 2026

London Senior General Marketing

Senior General Marketing role at Duolingo. London · £90,630–£122,617 base.

SalaryStated by Duolingo

£90,630 – £122,617

Base salary for this role, in GBP per year, as published in the posting.

This role, from DuolingoOur estimate for the market: £57,500–£88,000

Above the market median of £75,000 for senior general marketing roles in London.

Worked out from 9 postings that stated pay, median £75,000. Last updated Sep 8, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own regional B2B marketing for institutional audiences across the UK, Europe and ANZ, held to adoption, engagement and pipeline numbers
Build and run an events program spanning university roadshows, partner gatherings, webinars and conferences
Team up with the Institutional Engagement group so marketing lines up with outreach and conversion goals
Create repeatable playbooks that scale to new markets without losing quality
Set campaign success metrics, measure results and shape what comes next

What you bring

Seven or more years in marketing, with real depth in B2B or institutional work
A track record designing and delivering events or field programs that convert
Solid grasp of the university and study abroad landscape in the UK and/or ANZ
Experience working hand in hand with sales or business development to grow pipeline
Comfort creating structure and process where things are ambiguous

Who this fits

This suits a self-directed operator who can make decisions alone yet communicates well across global, cross-functional teams. It leans heavily on events and partnerships as the growth engine, so someone energized by building programs from scratch will do well. Background in international education or EdTech is a plus rather than a must. The role is based in London and pairs base salary with equity.

From the employer

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

About Duolingo English Test

The Duolingo English Test is a high-stakes test — Duolingo style: convenient, fast, and affordable and trusted by top institutions around the world. Students interested in studying abroad can certify their English with the Duolingo English Test in place of other standardized tests like the TOEFL and IELTS. Using AI and remote proctoring, students can take the test online, on demand, anywhere in the world. If you love making a difference in education through technology, this is the place for you.

About the role...

We are looking for an operationally strong and resourceful marketing professional to scale the Duolingo English Test across the UK and ANZ. This role is focused on growing acceptance and usage among universities, governments, and key education stakeholders, with events and partnerships as a primary growth lever. You will design and run high-impact engagement programs that move institutions from awareness to adoption, while building scalable systems that support long-term growth.

As a core member of our global organization the ideal candidate will not only be an outstanding, self-motivated problem solver, who can work and take decisions independently, but is also a proactive and team-oriented communicator.

🧠 You will...

Lead the B2B regional marketing strategy for institutional audiences across the UK, Europe and ANZ, with clear ownership of adoption, engagement, and pipeline metrics.
Partner closely with the Institutional Engagement team to align marketing efforts with institutional outreach and conversion goals.
Design and execute a comprehensive events strategy including university roadshows, partner events, webinars, and industry conferences.
Develop repeatable playbooks that can scale across markets while maintaining high quality execution.
Partner cross-functionally to deliver cohesive, high-quality messaging across all touchpoints
Define success metrics for campaigns, evaluate performance, and inform future strategy

✅ You have...

7+ years of marketing experience, with strong exposure to B2B or institutional marketing
Proven experience designing and executing events or field marketing programs that drive engagement and conversion
Experience working in international education, EdTech, or a related sector is a strong plus
Strong understanding of the UK and or ANZ education landscape, especially universities and study abroad pathways
Experience partnering closely with sales or business development teams to drive pipeline and adoption
Ability to build structure and processes in ambiguous environments
Strong communication and stakeholder management skills across internal and external audiences
Analytical mindset with the ability to connect marketing efforts to measurable outcomes
Comfort operating in fast-paced, cross-functional, global teams

⭐ Exceptional candidates will have...

Experience with marketing automation for lead generation
Experience leading marketing in two-sided markets
Working proficiency in more than one language
A passion for education, culture, and language
Familiarity with the study abroad ecosystem and English proficiency testing landscape

The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!

Salary Range: £90,630—£122,617 GBP

Benefits: Take a peek at how we care for our employees' holistic well-being with our benefits here.

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Accommodations: We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact accommodations@duolingo.com.

Equal Employment Opportunity: Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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