Senior Digital Marketing Manager
At a glance
Senior Digital Marketing role at Duncan Professionals Limited t/a Redwood. Andover.
Pay not stated Digital Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and deliver digital campaigns for the Higher Education team, from initial concept through launch
- Set social channel direction, manage the website, and shape activity across digital platforms
- Coordinate email campaign creation, testing, audience grouping, timing, and release in Eloqua
- Work with US Digital Operations to improve website accuracy, updates, user experience, and system connections
- Run digital marketing training sessions and workshops for the international marketing team
What you bring
- Several years of marketing experience with automation systems and digital platforms in a senior role
- A track record managing SEO, email campaigns, and website optimisation
- Hands-on Salesforce experience, with Eloqua or comparable automation experience preferred
- Strong analytical ability, a collaborative approach, and comfort working from data
Who this fits
This role suits an experienced digital marketer who can manage several projects at once and handle both strategy and execution. You’ll report to the International Marketing Director and work with the US Digital Operations team. The position is onsite in Andover.
From the employer
Senior Digital Marketing Manager
We have a fantastic new opportunity to work for a leading, global publishing organisation as their Senior Digital Marketing Manager. The successful person will be the driving force for growth, development and the improvement of their digital content and marketing solutions across a range of channels and platforms.
Reporting to the International Marketing Director, for the Higher Education team you will be responsible for implementing marketing campaigns from conception through to delivery and work with US Digital Operations on continuing systems integrations.
Some of the key responsibilities will include:
·Responsibility for social media channels, developing strategies across digital channels and managing the website
·Delivering a digital marketing strategy and plan
·Working with the Marketing team with the build, testing, segmentation, scheduling and deployment of email marketing campaigns in Eloqua
·Assisting with content marketing strategies across multiple channels
·Working with the US Digital Operations team to ensure website is updated, accurate and UX enhanced.
·Provide regular training and workshops for the international marketing team on digital marketing best practice
This is a super role for an experienced marketing professional with experience of marketing automation systems and digital platforms looking for a senior marketing role in a global organisation. The successful person will also have proven experience of managing SEO, email campaigns and will be an expert in optimising websites. You will have strong analytical skills, be a team player and data driven. You will have experience of managing multiple projects simultaneously with experience of using Salesforce and ideally Eloqua or similar marketing automation.
For further details of this exciting marketing role, please send your CV with a short note outlining your interest and salary expectations.
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