GTM Engineer
At a glance
Mid-level Solutions & Sales Engineering role at DualEntry. New York City · full-time · $135,000–$200,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build and improve the systems behind GTM and revenue operations, using HubSpot alongside outbound platforms
- Create cold email and LinkedIn sequences, refining audience selection, messaging, and send order
- Configure outbound workflows with Smartleads, HeyReach, and Clay, replacing tools when another option performs better
- Set HubSpot rules for lead ownership, routing, and lifecycle stages across inbound, outbound, and LinkedIn
- Find lead drop-off points in forms, ads, and incomplete bookings, then trigger automated follow-up
What you bring
- At least two years in GTM engineering, revenue operations, sales operations, or marketing operations
- Hands-on HubSpot expertise covering workflows, lifecycle stages, routing, and reporting
- Experience building and running outbound sequences, plus writing and testing copy to improve results
- Working knowledge of lead tracking, attribution, follow-up processes, and data quality
Who this fits
This mid-level, hands-on role suits someone who can own outbound execution and the underlying HubSpot workflows. The position is onsite in the USA.
From the employer
About DualEntry
DualEntry is building the OS for finance.
Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.
In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.
We hire outliers - people who have achieved difficult things, in their careers or beyond. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community. Career video here.
Where You'll Create Impact
Build!
Own and continuously improve our GTM and RevOps setup across HubSpot and outbound tools
Build and iterate on cold email and LinkedIn sequences, including copy, targeting, and sequencing
Set up and optimize outbound workflows using Smartleads, HeyReach, and Clay - optimize the tech stack if there are better performing tools
Write, test, and refine outbound copy for email and LinkedIn with a clear focus on booking meetings
Define and maintain lead tracking, routing logic, and lifecycle stages in HubSpot across inbound, outbound, and LinkedIn
Identify where leads drop off (forms, ads, partial bookings) and implement automated follow-ups
Maintain clean, enriched data using Apollo, FullEnrich, RB2B, and Nooks
What Sets You Up For Success
Hardcore work ethic and high agency
2+ years of experience in a GTM Engineer, RevOps, Sales Ops, or Marketing Ops role
Strong hands-on experience with HubSpot, including workflows, lifecycle stages, routing, and reporting
Proven experience building and managing outbound sequences end-to-end
Confidence in writing, testing, and optimizing outbound copy
Practical experience with Clay, Smartleads, HeyReach, Apollo, FullEnrich, RB2B, Demandbase, or a similar GTM stack
Strong understanding of lead tracking, attribution, and follow-up workflows
High attention to detail and strong data quality mindset
Why you’ll thrive here
Significant equity ownership in one of the top AI companies in the world
You’re joining early and will grow with DualEntry
Your feedback shapes the product directly
High-speed, high-trust environment with high expectations
Meet the Marketing Team
Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!
George grew organic search from 0! He’s also an ex-professional poker player so is using stochastic analysis to ensure we outperform!
Bruno built 20+ AI automations to ensure everything across GTM and Marketing runs smoothly and we surface insights immediately
Compensation & Benefits
Equity: $45,000 - $65,000
Base Salary: $135,000 - $200,000
Variable Compensation: $15,000 - $50,000
Medical, dental & vision insurance
One Medical membership
Mental health support (Talkspace)
Fertility & family-building support (Kindbody)
Virtual healthcare (Teladoc Health)
401(k) benefits
Commuter benefits
Learning & development budget for courses, certifications & language learning
Unlimited AI tokens
AI skills development & enablement
Flexible PTO (27 days, including public holidays)
Collaborative, in-office culture with no bureaucracy
Snacks, drinks, team events & more
“We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come”
Jan Abaza, Founding Product Marketing Manager at DualEntry
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