Marketing Technology Specialist

DraftKings Open · verified Aug 15, 2026

Boston Full-time Mid-level General Marketing

Mid-level General Marketing role at DraftKings. Boston · full-time · $90,400–$113,000 base.

SalaryStated by DraftKings

$90,400 – $113,000

Base salary for this role, in USD per year, as published in the posting.

This role, from DraftKingsOur estimate for the market: $79,625–$130,000

In line with the market median of $100,800 for mid-level general marketing roles in Boston.

Worked out from 18 postings that stated pay, median $100,800. Last updated Aug 15, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Guide technology, data, and workflow use for paid social, paid search, and programmatic campaigns
Coordinate with marketing, analytics, product, and technology teams to fix issues and sharpen campaign delivery
Improve platform workflows for campaign launch, measurement, and reliable day-to-day operations
Use AI tools to speed quality checks, issue diagnosis, documentation, and recurring marketing tasks
Find repeatable work to automate, then test new solutions and document the resulting standards

What you bring

A relevant bachelor’s degree plus at least three years in marketing operations, martech, growth operations, or campaign support
Background supporting paid social, paid search, programmatic, or similar digital campaigns through launch, testing, measurement, and optimization
Hands-on work with customer data, analytics, attribution, tag management, or event platforms; LiveRamp and Google Analytics are helpful
Strong analytical troubleshooting skills, cross-team experience, and the organization to handle competing priorities with close attention to detail
Use of Claude Code, Codex, ChatGPT, or comparable AI tools to automate recurring work and make processes consistent

Who this fits

You’ll suit a marketing technology specialist who can connect campaign operations, data, workflows, and AI tools across multiple teams. This is a full-time role based in Boston, and employment may require a gaming license from the relevant state agency.

From the employer

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As a Specialist, Marketing Technology & Enablement, you'll help power the technology, workflows, and automation that enable the Growth Marketing Team to deliver campaigns with speed, accuracy, and scale. You'll work across marketing platforms, customer data systems, and AI-enabled solutions to improve campaign execution, solve operational challenges, and create more efficient ways of working. Collaborating with Marketing, Analytics, Product, and Technology teams, you'll play an important role in evolving the systems and processes that support DraftKings' continued growth.

What you'll do as a Specialist, Marketing Technology & Enablement

Serve as a subject matter expert for the marketing technologies, data, and workflows that support Paid Social, Paid Search, and Programmatic Marketing initiatives.
Partner with Marketing, Analytics, Product, and Technology teams to resolve operational issues, improve campaign execution, and optimize marketing workflows.
Own and enhance workflows across key marketing technology platforms that support campaign activation, measurement, and operational excellence.
Leverage AI-powered tools, including Claude Code, Codex, ChatGPT, and similar technologies, to streamline quality assurance, troubleshooting, documentation, and recurring marketing operations.
Identify opportunities to automate repeatable processes and implement scalable solutions that improve efficiency, consistency, and campaign quality.
Evaluate new technologies, workflow enhancements, and AI-enabled solutions through pilots and proofs of concept that support the Growth Marketing Team.
Develop and maintain standard operating procedures, process documentation, and workflow standards that improve operational consistency and enable long-term scalability.

What you'll bring

A Bachelor's Degree in Marketing, Business, Information Systems, Computer Science, or a related field with at least 3 years of experience in marketing operations, marketing technology, growth marketing operations, or a related function supporting campaign execution.
Experience supporting Growth Marketing campaigns across Paid Social, Paid Search, Programmatic Marketing, or similar digital marketing channels, including campaign activation, testing, measurement, and optimization.
Hands-on experience working with marketing technology and measurement platforms, including customer data platforms, analytics solutions, attribution tools, tag management systems, or event management platforms. Experience with technologies such as LiveRamp, Hightouch, Google Analytics, multi-touch attribution platforms, or Google Tag Manager is a plus.
Strong analytical and problem-solving skills with the ability to identify operational inefficiencies, troubleshoot issues across multiple systems, and implement scalable solutions.
Experience collaborating across Marketing, Analytics, Product, and Technology teams in a fast-paced environment.
Experience using AI tools such as Claude Code, Codex, ChatGPT, or similar technologies to improve operational efficiency, automate repetitive work, and standardize processes.
Excellent organizational and communication skills with the ability to manage multiple priorities while maintaining exceptional attention to detail.

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 90,400.00 USD - 113,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.