Senior Manager, Integrated Marketing
Senior General Marketing role at Dowjones. New York · full-time · $110,000–$140,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Create story-led proposals that connect client needs with Dow Jones media and creative offerings
- Coordinate Sales, Product Marketing, The Trust, Ad Operations, Research, Events, and other teams
- Turn research and data into insights that strengthen sales narratives and value propositions
- Pitch advertising and media concepts during calls with clients and agency partners
- Run RFP teams, share project updates, and track proposal progress with senior management
What you bring
- Bachelor’s degree plus at least seven years in cross-platform advertising, ideally including media strategy
- Experience supporting collaborative sales and marketing work in an advertising sales setting
- Working knowledge of social, branded content, digital, mobile, and tablet advertising
- Strong writing and Google Suite skills, with design ability preferred
- Confidence working with agency and brand contacts as well as senior partners
Who this fits
You’ll suit a senior marketing role centered on media, advertising, client strategy, and polished presentations. The position is based in NYC and involves direct work with agency contacts, brand clients, senior partners, and executives.
From the employer
Job Description:
About the Team:
The Integrated Marketing team leads the process of developing RFP responses from end to end, ensuring that they're not only delivered on time and on budget for our clients but that they also promote our clients' businesses and lead to long-term partnerships with The Wall Street Journal and Barron's Group.
The Integrated Marketing team brings together the right people and resources to provide the best possible ideas and strategies to our customers -- understanding client goals, assembling teams of specialists, and leading the process to success. We oversee the RFP response from end to end, starting with 'what is the problem we're solving?' to 'how are we going to report success?', and we work with the right people to get to those answers.
About the Role
Success within the Integrated Marketing team requires a passion for media, an editorial mindset, and a high standard for visual presentations, all brought to life through a working understanding of the media and advertising landscape and an ability to translate data and insights into compelling and engaging advertising and branded content programs. You will report to the Director, Luxury and Consumer, Integrated Marketing.
You Will:
- Create powerful proposals with storytelling that responds to client needs and telegraphs the value of Wall Street Journal & Barron's Group media offerings, including ad products and creative capabilities (The Trust)
- Develop a broad understanding of all Wall Street Journal & Barron's Group media properties assets, including The Wall Street Journal, MarketWatch, Barron's, PENTA, WSJ. and Mansion Global
- Lead and project manage across relevant departments (including Sales, Product Marketing, The Trust, Ad Operations & Planning, Research, Events, etc.) to create integrated programs for clients
- Use research and data to share insights and support sales stories and value propositions for The Wall Street Journal and Barron's Group
- Attend sales calls to pitch advertising and media ideas to mid/senior-level executives at clients and agency partners
- Manage your RFP team, communicating proposal and program status to all parties - including senior management
- Educate and keep the team updated with advertising industry trends and what opportunities or challenges they might present for our business
- Provide additional RFP support, as needed, to the wider IM team on a case by case basis
You Have:
- B.A. or B.S., plus 7+ years of cross-platform advertising experience, including media strategy experience preferred
- Experience working in collaborative sales and marketing processes, including the interaction and strategy required in an advertising sales environment; experience working with Luxury, Real Estate and B2C advertisers a plus
- An understanding of the current social, branded content, digital, mobile, and tablet landscapes
- Experience with how to translate the long-term goals of advertisers into solutions that could be provided by Wall Street Journal & Barron's Group media brands
- Excellent writing and Google Suite (Sheets, Slides, etc.) skills. Design skills preferred.
- Comfort when working directly with our agency and brand contacts, and senior partners
Our Benefits
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Medical, Dental and Vision Insurance Plans
- Education Benefits
- Paid Maternity and Paternity Leave
- Family Care Benefits
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Learn more about all our US benefits
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.
Business Area:
Dow Jones - Media SalesJob Category:
Marketing & Product ManagementUnion Status:
Non-Union role
Base Pay Range: $110,000.00 - $140,000.00
We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
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