Senior Manager, Data Science B2B Marketing Analytics

Dowjones Open · verified Aug 15, 2026

New York Full-time Senior Marketing Analytics

Senior Marketing Analytics role at Dowjones. New York · full-time · $140,000–$160,000 base.

SalaryStated by Dowjones

$140,000 – $160,000

Base salary for this role, in USD per year, as published in the posting.

This role, from DowjonesOur estimate for the market: $150,500–$186,500

Below the market median of $168,500 for senior marketing analytics roles in New York.

Worked out from 6 postings that stated pay, median $168,500. Last updated Aug 15, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll lead analytics work that surfaces insights for pipeline and revenue growth
You’ll build propensity, attribution, market-mix, and customer-segmentation models for planning and optimization
You’ll create executive BI reporting that maps the customer journey and highlights growth opportunities
You’ll turn model outputs into clear recommendations for non-technical stakeholders
You’ll strengthen marketing data infrastructure with engineering teams while evaluating useful data technologies

What you bring

You bring at least nine years in marketing analytics, data science, or both
You have a quantitative degree or equivalent experience in data science, statistics, mathematics, or a related field
You understand B2B or enterprise go-to-market models, including ABM, CRM, sales funnels, and pipeline management
You use advanced analytics, predictive modeling, forecasting, and funnel analysis to guide decisions
You work with Looker or Tableau, Python, R, SQL, and large cloud-based data environments

Who this fits

You’ll suit this role if you bring senior-level marketing analytics or data science experience, commercial judgment, and the ability to explain complex findings to executives. You’ll work from the Midtown Manhattan office three days each week and collaborate with marketing, sales, product development, and finance teams.

From the employer

Job Description:

About the Team

Leads the evolution of Dow Jones’ B2B data science and analytics capabilities in support of our B2B business function.

About the Role

Reporting to the Vice President of B2B Marketing Data Science, the Senior Manager of B2B Marketing Analytics is responsible for driving data-driven strategies that optimize opportunity generation, accelerate revenue growth, improve acquisition , and enhance retention performance.

The Senior Manager will design and implement advanced analytics frameworks, robust revenue measurement methodologies that inform capital allocation across demand generation, account-based marketing (ABM), pricing, and customer lifecycle initiatives.

Three days a week (typically Monday, Tuesday, and Thursday) in our Midtown Manhattan office is required.

You Will:

Strategic Leadership: Develop and execute analytics projects driving key insights that drive pipeline growth and revenue
Build Capabilities and Drive Insights: Support development of propensity models, attribution models, market mix models and customer segmentation models to drive insights that facilitate business planning, forecasting and optimization
Executive Reporting and Opportunity Analysis: Develop executive level reports in BI tools (Looker , Tableau) to develop E2E customer journey insights and identify opportunity areas to drive future growth
Data Story Telling: Articulate clear, actionable insights derived from model results and effectively communicate complex technical concepts to a non-technical audience
Data Infrastructure and Technology: Collaborate with data engineering teams to establish and maintain robust data infrastructure, ensuring data quality, accessibility, and security. Evaluate and implement appropriate data science tools, platforms, and technologies to streamline processes and enhance data-driven marketing
Stakeholder Collaboration: Engage proactively with cross-functional teams, including marketing, sales, product development, and finance, to comprehend their specific business requirements and translate them into effective, data-driven solutions

You Have:

9+ years of experience in marketing analytics and/or data science
Degree in a quantitative field such as Data Science, Statistics, Mathematics, or related disciplines; or equivalent experience
Experience supporting B2B or enterprise go-to-market models, ideally within media, information services, SaaS, or subscription-based businesses
Strong expertise in advanced analytics, predictive modeling, forecasting, and funnel analysis
Understanding of B2B marketing and sales funnels, account-based marketing (ABM), CRM systems, and pipeline management
Proficiency in BI tools, Python, R, SQL, and experience working with large-scale, cloud-based data environments
Strong commercial acumen and ability to communicate complex analytics to non-technical, executive stakeholders
Proven ability to influence strategic decisions through data-driven insights
Familiarity with marketing automation platforms, CRM platforms (e.g Salesforce), and digital analytics tools is a plus

Our Benefits

Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program

Learn more about all our US benefits...

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.

Business Area:

Dow Jones - Marketing

Job Category:

Data Analytics/Warehousing & Business Intelligence

Union Status:

Non-Union role

Base Pay Range: 140,000.00 - 160,000.00

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.