growthroles

Paid Media Manager

Dolls Kill dollskill.com Open · verified Aug 2, 2026
Hybrid Oakland Full-time Manager Paid Media

Mid-level Paid Media role at Dolls Kill. Oakland · full-time · $135,000–$155,000 base.

SalaryStated by Dolls Kill
$135,000 – $155,000
Base salary for this role, in USD per year, as published in the posting.
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Run paid campaigns across Meta, Google Ads, Pinterest, TikTok and other channels
  • Build full-funnel structures spanning prospecting, retargeting and retention, then optimize toward ROAS, CPA and revenue goals
  • Design testing roadmaps and brief creative teams on ad concepts, refining what wins
  • Track KPIs through platform dashboards and Google Analytics, then ship weekly and monthly reports with recommendations
  • Own monthly budgets across platforms, forecasting spend and shifting bids to protect ROI

What you bring

  • Two to four or more years buying paid media on Meta, Google, Pinterest or comparable platforms
  • A record of steering multi-channel budgets and landing ROAS and CPA targets
  • Comfort reading data and turning it into strategic calls
  • Familiarity with GA4, conversion tracking, attribution and feed management, preferred
  • E-commerce or DTC background, strongly preferred

Who this fits

This suits a hands-on paid media buyer who thrives on rapid testing cycles and constant optimization. You'll collaborate across e-commerce, merchandising, creative and brand teams, so clear communication matters. The role is full-time and hybrid out of Oakland, paying 135,000 to 155,000 USD a year.

From the employer

Dolls Kill is a global fashion brand that empowers everyone to celebrate their individuality. We currently have over 10 million social media followers, including some of the most influential personalities in music, art, pop culture, and fashion. We’re also backed by strong consumer-focused investors who share in our vision of building one of the world’s next great consumer brands.Our team is growing quickly, and we are hiring across many functions. We are looking for team members who are equally passionate about what we do and excited about joining the Dolls Kill crew.

Requirements


    • Paid Media Strategy & Execution
  • Develop and manage paid media strategies across Meta (Facebook/Instagram), Google Ads (Search, Shopping, YouTube), Pinterest, TikTok, and other relevant channels.
  • Plan, launch, monitor, and optimize campaigns to achieve ROAS, CPA, and revenue targets.
  • Build and maintain full-funnel campaign structures (prospecting, retargeting, retention).
  • Manage daily pacing, budgets, bid strategies, and audience performance.
    • Creative Testing & Optimization
  • Create and execute structured testing roadmaps (messaging, formats, hooks, creatives, audiences).
  • Partner with creative teams to brief ad concepts, analyze results, and refine winning themes.
  • Continuously identify new ad opportunities, placements, and creative angles.
    • Analytics & Reporting
  • Analyze campaign performance using platform dashboards, Google Analytics, and internal reporting tools.
  • Track key KPIs such as ROAS, CPA, CPC, CPM, CTR, LTV, and MER.
  • Produce weekly and monthly reports with actionable insights and recommendations.
  • Maintain experimental logs and testing documentation.
    • Cross-Functional Collaboration
  • Work closely with e-commerce, merchandising, creative, and brand teams to align marketing efforts with product and promotional calendars.
  • Provide forecasting support and performance expectations for new product launches and sales events.
  • Ensure landing pages and customer journeys align with campaign goals.
    • Budget Management
  • Manage monthly paid media budgets across all platforms with accuracy and efficiency.
  • Forecast spend and performance by channel and campaign type.
  • Adjust bids and budgets dynamically to maximize ROI.
    • Market Research & Innovation
  • Stay current with platform updates, industry trends, algorithm shifts, and best practices.
  • Identify new channels or beta opportunities to expand paid media reach.
  • Evaluate and test new tools, audiences, and automation strategies.

Qualifications

  • 2–4+ years of experience in paid media buying across Meta, Google, Pinterest, or similar platforms.
  • Proven track record of managing multi-channel ad budgets and hitting ROAS/CPA targets.
  • Strong analytical mindset with the ability to interpret data and make strategic decisions.
  • Experience with GA4, conversion tracking, attribution tools, and feed management preferred.
  • Excellent communication, organization, and problem-solving skills.
  • Ability to work in a fast-paced environment with rapid testing cycles.
  • E-commerce or DTC experience is highly preferred.