Head of UK Creator Marketing

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

Business Growth & Commercial Leadership

• Own and deliver the UK Creator Marketing growth strategy.

• Identify, develop and convert new business opportunities across existing and prospective

clients.

• Expand creator services into priority growth sectors including consumer, technology,

healthcare, finance, B2B and corporate communications.

• Lead creator marketing components of major pitches and integrated agency proposals.

• Drive expansion of creator services across key UK clients including Microsoft, Meta, Mars,

Unilever, PayPal and other priority accounts.

• Build new revenue streams through creator consultancy, creator communities, social

influence, creator intelligence and creator-led innovation programmes.

Strategic Client Leadership

• Serve as senior creator advisor to the UK senior leadership team at Edelman.

• Develop creator-first communications strategies that integrate earned, owned, shared and

paid channels.

• Lead development of future-facing creator approaches spanning social commerce, employee

advocacy, corporate creators, executive influence, creator communities and creator-led

cultural participation.• Ensure all creator programmes are grounded in measurable business outcomes and robust

performance frameworks.

• Raise the strategic standard of creator work across the UK business.

Team Leadership & Talent Development

• Lead, inspire and develop a diverse team of creator specialists.

• Build a high-performance culture focused on collaboration, innovation and commercial

impact.

• Oversee workforce planning, recruitment and succession planning to ensure the team can

support current and future demand.

• Coach future leaders and create clear development pathways across all levels.

• Foster strong collaboration with creator specialists across the EMEA regions.

Integration & Agency Leadership

• Drive integration between creator, social, media, paid, analytics, creative and corporate

teams.

• Ensure creator expertise is embedded within major client briefs, campaigns and agency

planning processes.

• Partner with sector leaders across Consumer, Health, Corporate, Technology and B2B to

expand creator opportunities.

• Champion creator marketing internally as a strategic business growth driver.

Innovation & Industry Leadership

• Establish Edelman as a recognised thought leader in creator marketing.

• Build intellectual property, proprietary methodologies, POVs and industry-leading

frameworks.

• Maintain expertise across platform developments, emerging creator behaviours, AI, social

commerce, creator intelligence and cultural trends.

• Build strategic relationships with creators, platforms, talent agencies and industry partners.

• Represent Edelman at industry events, conferences and client leadership forums.

Operational Excellence

• Ensure outstanding delivery standards, profitability and client satisfaction across all creator

programmes.

• Drive continuous improvement in creator operations, measurement, governance and ways of

working.

• Build scalable systems and processes that support sustainable growth.• Ensure effective resource allocation, forecasting and operational planning across the UK

team.

Success Measures

The role will be measured against:

• UK Creator revenue growth.

• New business conversion and pipeline development.

• Growth of creator work across existing clients.

• Team engagement, retention and development.

• Client satisfaction and retention.

• Industry recognition and thought leadership.

• Integration of creator marketing into wider agency offerings.

• Delivery of creator business outcomes for clients.

• Creative excellence from Awards w

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.