Head of EMEA Marketing

Cognition cognition.ai Open · verified Sep 10, 2026

Hybrid London Full-time Director General Marketing

Leadership General Marketing role at Cognition. London · full-time · no salary stated · we estimate £33,000–£40,000.

Estimated pay

Cognition has not published a salary for this role. The figure below is our estimate, not theirs.

£33,000 – £40,000

What the middle half of lead general marketing roles in London paid, among postings that did state a salary.

Worked out from 14 postings that stated pay, median £38,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead regional brand, demand, partner, event, and customer case-study marketing
Adapt headquarters campaigns and create local programs where the market needs them
Align sales and account teams around pipeline goals and target accounts
Build vertical ABM campaigns tied to real customer outcomes
Run partner and event programs, then track their regional pipeline impact

What you bring

Bring five to ten years of enterprise B2B go-to-market experience, including meaningful EMEA marketing work
Cover demand generation, field marketing, partner marketing, and events rather than one specialty
Have built partner programs with resellers, SIs, GSIs, and platform alliances
Explain AI and developer products to EMEA enterprise buyers and technical audiences
Work fluently in English and independently in an evolving, cross-cultural environment

Who this fits

This suits a hands-on builder who can use global resources while creating what EMEA needs locally. You’ll work from London in a hybrid role, partnering with HQ marketing, the EMEA Country Head, sales, account teams, and product marketing. A collaborative, low-ego approach is important, along with credibility across EMEA cultures and technical audiences.

From the employer

We are an applied AI lab building end-to-end software agents.

We're the makers of Devin, the first AI software engineer.

Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.

Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.

The Role

Cognition is building momentum internationally, and this role exists to turn early traction into a durable market presence. You will own the end-to-end marketing motion for EMEA — from how we show up in the market to how we generate pipeline and build the Cognition brand with developers, technical buyers, and enterprise decision-makers.

This is a builder role. You'll work closely with HQ marketing and our EMEA Country Head to localize global programs, create net-new initiatives where needed, and ensure Cognition is credible and compelling to audiences .

What You’ll Do

Own EMEA marketing end-to-end including brand presence, demand generation, partner marketing, events, and customer case studies. Adapting global programs and building local ones where gaps exist.
Partner with the EMEA sales and account teams to align marketing activity to pipeline priorities and key target accounts.
Own vertical ABM strategy and run targeted campaigns that are grounded in real customer outcomes.
Localize core positioning and messaging for the EMEA market, working closely with product marketing.
Lead EMEA events strategy, including owned events and third-party sponsorships, in partnership with global programming.
Build and own the EMEA partner marketing motion, developing co-marketing programs with resellers, SIs, and platform partners that generate pipeline and extend Cognition's reach into accounts.
Develop joint GTM programs with key partners: co-branded campaigns, partner-led events, solution briefs, and field enablement that helps partners tell the Cognition story credibly
Track and report on pipeline contribution and marketing performance for the region.

What Success Looks Like

Cognition has a credible, consistent brand presence in the Japanese market
Partner marketing is a meaningful and measurable pipeline channel
Key SI and platform partners can tell the Cognition story and are actively co-selling and co-marketing
HQ and EMEA are tightly aligned on messaging, programs, and priorities
Cognition becomes known as a serious player in the EMEA developer and enterprise ecosystem

You Should Be:

5–10 years in enterprise B2B GTM, with meaningful experience in EMEA marketing roles.
Fluent in English; able to operate credibly in both cultures and navigate the nuances of each.
Experienced across a mix of demand generation, field marketing, partner marketing, and events — this is not a specialist role
Experienced building and executing partner marketing programs with resellers, SIs, GSIs, and platform alliances
A strong operator who's comfortable building in an environment where not everything is defined. You know how to pull from HQ while moving independently
Able to translate complex technical products (AI, developer tools) into messaging that resonates with EMEA enterprise buyers and technical audiences
Collaborative and low-ego

Bonus Points:

Experience in developer tools, AI/ML, or engineering productivity platforms
Background at a company with a services-plus-product model (forward-deployed engineers, professional services, or solutions engineering)
Existing relationships with key EMEA SIs and resellers

Equal Opportunity

Cognition is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any.