Opportunity General Marketing work from LinkedIn, X, Reddit and Upwork, in one list. Find me work
growthroles

Head of EMEA Marketing

Cognition cognition.ai Open · verified Oct 25, 2026
Hybrid London Full-time Director General Marketing

At a glance

Director-level General Marketing role at Cognition. London · full-time · no salary stated · we estimate £33,000–£40,000.

Estimated pay

Cognition has not published a salary for this role. The figure below is our estimate, not theirs.

£33,000 – £40,000
What the middle half of lead general marketing roles in London paid, among postings that did state a salary.
Worked out from 14 postings that stated pay, median £38,000. Last updated Mar 10, 2026.
RoleGeneral Marketing
SeniorityDirector
LocationLondon
WorkplaceHybrid
EmploymentFull-time
PostedAug 31, 2026 · 7w ago
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Shape EMEA brand, demand, partner, event and case-study work, adapting global campaigns and creating local programs where needed
  • Coordinate with regional sales and account teams so marketing supports pipeline goals and priority accounts
  • Build vertical ABM plans and campaigns tied to customer outcomes, then tailor core messaging for EMEA with product marketing
  • Run regional owned events and sponsorships, and create partner campaigns, events, briefs and sales enablement
  • Measure regional marketing results and pipeline contribution, sharing performance with stakeholders

What you bring

  • Five to ten years in enterprise B2B go-to-market work, including meaningful experience in EMEA marketing
  • Fluent English and the ability to communicate credibly across both cultures
  • Hands-on experience spanning demand generation, field and partner marketing, and events
  • A track record of building partner programs with resellers, systems integrators or platform alliances
  • Skill in turning technical products into messages for enterprise buyers and technical audiences

Who this fits

This director-level builder role suits someone who can draw on HQ programs while independently creating what the region needs. You’ll work with EMEA sales, account teams, the country head and global marketing. The role is based in London and hybrid.

From the employer

We are an applied AI lab building end-to-end software agents.

We're the makers of Devin, the first AI software engineer.

Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.

Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.

The Role

Cognition is building momentum internationally, and this role exists to turn early traction into a durable market presence. You will own the end-to-end marketing motion for EMEA — from how we show up in the market to how we generate pipeline and build the Cognition brand with developers, technical buyers, and enterprise decision-makers.

This is a builder role. You'll work closely with HQ marketing and our EMEA Country Head to localize global programs, create net-new initiatives where needed, and ensure Cognition is credible and compelling to audiences .

What You’ll Do

  • Own EMEA marketing end-to-end including brand presence, demand generation, partner marketing, events, and customer case studies. Adapting global programs and building local ones where gaps exist.

  • Partner with the EMEA sales and account teams to align marketing activity to pipeline priorities and key target accounts.

  • Own vertical ABM strategy and run targeted campaigns that are grounded in real customer outcomes.

  • Localize core positioning and messaging for the EMEA market, working closely with product marketing.

  • Lead EMEA events strategy, including owned events and third-party sponsorships, in partnership with global programming.

  • Build and own the EMEA partner marketing motion, developing co-marketing programs with resellers, SIs, and platform partners that generate pipeline and extend Cognition's reach into accounts.

  • Develop joint GTM programs with key partners: co-branded campaigns, partner-led events, solution briefs, and field enablement that helps partners tell the Cognition story credibly

  • Track and report on pipeline contribution and marketing performance for the region.

What Success Looks Like

  • Cognition has a credible, consistent brand presence in the Japanese market

  • Partner marketing is a meaningful and measurable pipeline channel

  • Key SI and platform partners can tell the Cognition story and are actively co-selling and co-marketing

  • HQ and EMEA are tightly aligned on messaging, programs, and priorities

  • Cognition becomes known as a serious player in the EMEA developer and enterprise ecosystem

You Should Be:

  • 5–10 years in enterprise B2B GTM, with meaningful experience in EMEA marketing roles.

  • Fluent in English; able to operate credibly in both cultures and navigate the nuances of each.

  • Experienced across a mix of demand generation, field marketing, partner marketing, and events — this is not a specialist role

  • Experienced building and executing partner marketing programs with resellers, SIs, GSIs, and platform alliances

  • A strong operator who's comfortable building in an environment where not everything is defined. You know how to pull from HQ while moving independently

  • Able to translate complex technical products (AI, developer tools) into messaging that resonates with EMEA enterprise buyers and technical audiences

  • Collaborative and low-ego

Bonus Points:

  • Experience in developer tools, AI/ML, or engineering productivity platforms

  • Background at a company with a services-plus-product model (forward-deployed engineers, professional services, or solutions engineering)

  • Existing relationships with key EMEA SIs and resellers

Our Commitment

Equal Opportunity. Cognition is an equal opportunity employer. We do not discriminate on the basis of any protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any. Cognition also considers applicants with criminal histories consistent with the SF Fair Chance Ordinance and similar local laws.

Data Privacy and Arbitration: By submitting your application, you agree to our Global Applicant and Job Candidate Privacy Notice. For US applicants, by submitting your application, you agree to the Applicant Arbitration Agreement.

Opportunity

General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

General Marketing

Find me work

By the team behind growthroles.

Find me work
Opportunity

General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind growthroles.