Media Planning Manager

Disney thewaltdisneycompany.com Open · verified Sep 25, 2026

New York Full-time Manager Paid Media

At a glance

Mid-level Paid Media role at Disney. New York · full-time · $83,200–$111,500 base.

SalaryStated by Disney

$83,200 – $111,500

Base salary for this role, in USD per year, as published in the posting.

This role, from DisneyOur estimate for the market: $72,500–$106,000Median $85,000

Above the market median of $85,000 for mid-level paid media roles in New York.

Worked out from 15 postings that stated pay, median $85,000. Last updated Sep 25, 2026.

RolePaid Media

SeniorityManager

LocationNew York

EmploymentFull-time

Base pay$83,200–$111,500

PostedSep 24, 2026 · 1d ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and carry out media plans for sports properties and digital products across paid and owned channels
Advise cross-functional teams with targeting ideas, optimization guidance, media insights and campaign recaps
Coordinate daily work, communications and feedback across internal teams, external partners and team documents
Guide junior colleagues while introducing new approaches and keeping team learning moving
Track sports trends, advertising products, viewing behavior, technologies and partners to shape campaign recommendations

What you bring

At least four years in media planning, media strategy or media buying
A marketing, business or related degree, or equivalent professional experience
Experience coordinating TV, CTV, social and digital channels within full-funnel marketing plans
Hands-on work with social platforms and outside social agencies, translating objectives into paid social plans
Ability to analyze campaign results and use industry planning and research tools

Who this fits

You’ll suit a collaborative media planner who can manage complex work across teams and leagues while handling deadlines and competing priorities. The role includes direction and development for junior team members, plus coordination with internal and external partners. It is based in New York, New York.

From the employer

Job Posting Title:

Media Planning Manager

Req ID:

10160939

Job Description:

The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business.

The Media Planning Manager will focus on planning the holistic media strategy for key properties and DTC products across owned and paid media. The Manager will be responsible for understanding the various marketing challenges that our business faces and thinking creatively and strategically about how owned and paid media can be used to drive results. This position will report to the Associate Director, Media Planning & Buying. This position is based in New York, New York.

Responsibilities:

Lead media plan development and execution of media campaigns across multiple sports and digital products

Work closely with cross-functional teams and frequently play a consultative role – by offering media insights to inform strategy, best practices, targeting recommendations, optimization suggestions and recaps where necessary

Manage day-to-day work and timely communication with internal and external teams while also providing direction, feedback and input to team on documents

Champion new and innovative approaches, fostering a culture of continuous learning

Provide feedback and guide junior team members to inspire their growth and development

Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform Media plans; provide point of view on relevant marketing campaigns and how ESPN can incorporate new technologies and partners into our campaigns

Qualifications:

At least 4 years of relevant professional experience in media strategy & planning or media buying

Bachelor’s degree or equivalent in Marketing, Business, related field or equivalent experience
Understanding of all media channels and experience coordinating across multiple media disciplines with a heavy focus on TV/CTV/Social/Digital for full funnel marketing plans

Experience working with social platforms and external social agencies, with the ability to translate business and marketing objectives into effective paid social strategies

Comfortable with complex, cross-functional projects across teams and leagues

Strong collaborative and interpersonal skills with the ability to work dynamically across departments as well as manage internal and external partners

Extremely organized and motivated, with the ability to effectively prioritize and multi-task in a very fast-paced, deadline-driven environment

Proficient in analyzing campaign data to glean insights and measure success

Knowledge of industry planning and research tools

Preferred Qualifications:

Strong entertainment industry knowledge, preferably in sports

Self-motivated and comfortable working independently with minimal supervision and direction

Excellent verbal and written communication skills

Works with urgency, superior time management, problem solving skills and a critical thinker

The hiring range for this position in New York, NY is $83,200.00 to $111,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

Unified Marketing

Job Posting Primary Business:

Media

Primary Job Posting Category:

Media Planning & Buying - Sports

Employment Type:

Full time

Primary City, State, Region, Postal Code:

New York, NY, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2026-09-24