Digital Marketing Manager
At a glance
Manager-level Digital Marketing role at DICK'S Sporting Goods. 06084 AD Starr Admin · full-time · no salary stated · we estimate $72,750–$115,000 across the United States.
DICK'S Sporting Goods has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set direction for paid search, SEO, email and marketing automation, then deliver against channel targets and company priorities
- Coordinate with merchandising and technology teams to improve product copy and eCommerce pages for shoppers and search
- Build channel plans, test-and-learn programs and an organized library of marketing assets
- Run account-based marketing across channels to generate leads and sales opportunities within existing accounts
- Guide marketing technology and data connections for personalization, segmentation and dynamic content, while maintaining attribution reports
What you bring
- A bachelor’s degree in marketing, mathematics or a related discipline
- Five to seven years in analytics, programmatic, affiliate or management work
- Working knowledge of Google Marketing Platform and the named Microsoft Office and Salesforce tools
Who this fits
This manager role suits someone who can set channel direction and also manage delivery across paid search, SEO, email and marketing automation. You’ll lead direct reports, including workload, feedback, hiring and development. Cameras must be on in virtual interviews, and candidates cannot use AI tools during interviews or assessments.
From the employer
At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!
OVERVIEW:
Job Duties & Responsibilities
Execute the Basics
Own the strategy and execution of the paid search, SEO, email and marketing automation channels to ensure channel goals are met and align with company initiatives
Partner with Merchandising and Technology to ensure product descriptions and eCommerce content enhance the customer experience and SEO optimization
Develop and maintain an organized asset library for marketing initiatives
Develop and maintain channel roadmaps and test and learn plans
Lead large-scale projects to affect positive change in all channels
Develop and enhance strategic partnerships with internal teams
Maintain reporting, budgets and forecasts
Fund Our Future
Champion our Account-Based Marketing strategy from end-to-end across all channels, driving incremental revenue through new leads and new sales opportunities for existing accounts
Serve as A.D. STARR’s subject matter expert on marketing technology and data integrations that drive personalization, segmentation and dynamic content
Maximize opportunities and efficiencies with available technology (Salesforce Account Engagement, Sales/Service Cloud, Data Cloud, Agentforce, Commerce Cloud, MuleSoft) while also owning the long-term vision and planning of marketing technology at A.D. STARR
Create and maintain campaign attribution reporting, adapting data structure and reportability as the business changes over time
Power of Opinion
Educate internal teams on A.D. STARR marketing initiatives in an effort to ensure all cross-functional partners understand the “B2B” use case and who our target market is.
Keep up with industry best practices through networking, webinars, trainings, etc. and communicating learnings to the team
Teammate Development
Build effective teams that apply their diverse skills and perspectives to achieve common goals.
Manage execution responsibilities and workload of direct reports to achieve department deliverables on time and with quality.
Provide direct reports with timely and regular feedback to support teammate development/ growth in role.
Develop talent on your team to meet both their career goals and the organization’s goals
Partner with department leadership to establish strategic staffing and succession plans; successfully deliver on proposed staffing objectives.
Drive the talent selection process in alignment with the company’s talent philosophy for open direct reporting positions; Ensure all direct reports are appropriately trained and on-boarded.
Drive engagement by creating a climate where people are motivated to do their best to help the organization achieve its objectives; focus on voice of teammate data (e.g., Engagement & Pulse results), partnering with organization leadership to drive necessary changes.
QUALIFICATIONS:
Bachelor's Degree in Marketing, Mathematics, or related field
Master’s Degree preferred
5-7 years experience in Analytics, Programmatic, Affiliate, Management
Microsoft Outlook, Word, Excel, PowerPoint
Google Marketing Platform
Salesforce Account Engagement/Pardot, Salesforce CRM, Salesforce Commerce Cloud
VIRTUAL REQUIREMENTS:
At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.
To ensure a smooth and secure experience, please note the following:
Cameras must be on during all virtual interviews.
AI tools are not permitted to be used by the candidate during any part of the interview process.
Offers are contingent upon a satisfactory background check which may include ID verification.
If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone!
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