Marketing Executive - Culture
Diageo Open · verified Oct 23, 2026 At a glance
Mid-level General Marketing role at Diageo. Dublin · full-time · no salary stated · we estimate €81,600–€108,800 across Ireland.
Diageo has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Turn cultural plans into initiatives that support business goals and build advocacy with key audiences
- Build partnerships and projects linking brands with cultural spaces and communities
- Coordinate agencies and internal teams to deliver campaigns and visitor experiences
- Create communications for internal and external audiences, and support PR and reputation work
- Track cultural activity, manage project spending and budgets, and handle supplier invoices and purchase orders
What you bring
- At least three years delivering culturally relevant brand initiatives or strategies
- You understand PR, communications and earned, paid and digital media
- You can connect culture and community with consumer behaviour, brand reputation and business goals
Who this fits
This role suits someone who can build relationships across agencies and internal teams while managing several stakeholders in a fast-paced setting. It is based at the Guinness Storehouse in Dublin. You must already have the right to work, as visa sponsorship is unavailable.
From the employer
Job Description :
Marketing Executive – Culture
Location: Guinness Storehouse, Dublin, Ireland
Working pattern: Full time, permanent
About us:
With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.
Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.
Join us and play your part in making life’s moments mean a little more.
About Diageo Ireland Brand Homes:
Diageo Brand Homes invite visitors to experience our drinks, discover our stories and connect with our brands through world-class, immersive experiences. The Guinness Storehouse at St. James’s Gate is an award-winning visitor and events destination. Alongside it, Ireland’s Brand Homes include Guinness Open Gate Brewery, Roe & Co Distillery and the Smithwick’s Experience in Kilkenny.
About the role:
As Marketing Executive – Culture, you’ll help shape and deliver cultural and community engagement across Diageo Ireland Brand Homes. You’ll bring our Culture Strategy to life through partnerships, experiences, PR and storytelling, strengthening brand reputation and connections with our communities.
What you’ll be doing:
Turn cultural plans into engaging initiatives that support business objectives and build advocacy among key audiences.
Develop and activate partnerships and projects that connect our brands with relevant cultural spaces and communities.
Work with agencies and internal teams, including digital, visitor experience, finance and corporate relations, to deliver effective campaigns and experiences.
Support PR, communications and reputation management by helping create clear, impactful materials for internal and external audiences.
Help curate partnerships and allocate resources across cultural initiatives to maximise impact.
Monitor, measure and report on cultural activity and its contribution to our strategy and objectives.
Manage budgets and spend, support strong financial performance, and help ensure projects stay within budget.
Coordinate supplier payments and administration, including purchase orders and invoices.
This is an opportunity to work at the intersection of culture, creativity, hospitality and iconic brands, building partnerships and experiences that can make a substantial impact on visitors and local communities.
Experience and skills required:
We’d love to work with you if you have:
At least 3 years’ experience developing or delivering culturally relevant brand strategies or initiatives.
A strong understanding of public relations, communications and the media landscape, including earned, paid and digital media.
Knowledge of how culture, communities and consumer behaviour can influence brand reputation and business objectives.
An awareness of trends across drinks, travel, leisure, creative arts and experiential industries, with curiosity about what motivates consumers.
Strong relationship-building and collaboration skills, with the ability to manage multiple stakeholders and agency partners in a fast-paced environment.
Please note that visa sponsorship is not available for this role. The successful candidate must have the right to work.
Working with us:
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
Rewards and benefits:
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package
Our commitment to inclusion:
Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to improve, grow and win. Wherever you join us, you’ll have the opportunity to supply, make an impact and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you assemble this information when you submit your application.
Recruitment scam warning:
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we’ll never ask for money.
Worker Type :
RegularPrimary Location:
StorehouseAdditional Locations :
Job Posting Start Date :
2026-10-23
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