Technical Lead - Salesforce Data Cloud and Marketing Cloud Personalization (MCP)
At a glance
Senior General Marketing role at Dentsuaegis. Bengaluru · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Set the technical blueprint for Salesforce Data Cloud, then deliver solutions built around it
- Build customer data structures and ingestion flows that bring information into unified profiles
- Link Data Cloud, MCP and other marketing technology so customer segments can power tailored interactions
- Translate stakeholder needs into scalable designs and coach teams on reusable components and automation
- Protect data quality, speed and privacy while fixing difficult issues across connected platforms
What you bring
- You have implemented Salesforce Data Cloud and Marketing Cloud Personalization, including real-time customer experiences
- You understand data ingestion, identity resolution, unified profiles, audience activation and customer journey design
- You can build API and event-based integrations, work with data connectors, and use SQL, Python or JavaScript
- You hold an engineering bachelor’s degree in a relevant specialty, or another degree with strong analytical and communication skills
Who this fits
This senior technical lead role suits someone who can shape architecture, guide engineers and collaborate with marketing, analytics, product and engineering teams. The role is based in Bengaluru and follows a noon-to-10 p.m. shift. It includes mentoring junior engineers.
From the employer
Job Description:
We are seeking a skilled and forward-thinking Technical Lead to architect and deliver customer engagement solutions leveraging both Salesforce Data Cloud and Marketing Cloud Personalization (MCP). This role is ideal for professionals with deep expertise in creating unified customer profiles, real-time personalization strategies, and data-driven marketing experiences across digital channels.
The successful candidate will lead the design of scalable data and personalization architectures, oversee data ingestion, identity resolution, audience activation, and real-time decisioning, while ensuring seamless integration between Data Cloud, MCP, and the broader MarTech ecosystem. This role requires close collaboration with marketing, analytics, product, and engineering teams to drive highly personalized customer experiences and measurable business outcomes.
Must have skills
1. Hands-on implementation experience with Salesforce Data Cloud and Marketing Cloud Personalization (MCP), including architecture, configuration, and deployment of real-time personalization solutions such as Open-Time Email (OTE) campaigns, web and mobile personalization, product recommendations, decisioning strategies, audience segmentation, and behavioral targeting.
2. Strong expertise in Data Cloud capabilities, including data ingestion, identity resolution, profile unification, audience segmentation, and activation.
3. Proven experience designing and implementing real-time personalization use cases using MCP, Interaction Studio, and behavioral customer data.
4. Strong understanding of customer journey orchestration across Salesforce Marketing Cloud, including Journey Builder and MCP-driven engagement strategies.
5. Experience with consent management, customer profile stitching, and customer data platform (CDP) best practices.
6. Proficiency in API integrations (REST, SOAP), event-driven architectures, and data connectors.
7. Strong skills in SQL, Python, or JavaScript for data transformation, automation, and personalization use cases.
8. Experience integrating Data Cloud and MCP with enterprise MarTech platforms, CRMs, analytics solutions, and digital experience platforms.
9. Knowledge of data governance, privacy regulations (GDPR, CCPA), and performance optimization for large-scale customer data environments.
Good to have skills
1. Experience with Salesforce CRM, Service Cloud, or Commerce Cloud
2. Knowledge of cloud platforms (AWS, GCP, Azure) and big data technologies
3. Experience with CI/CD pipelines, DevOps practices, and containerization
4. Client-facing experience and ability to lead technical discussions with stakeholders
5. Familiarity with audience segmentation, journey orchestration, and personalization strategies
Key responsibiltes
1. Lead the technical design and implementation of Salesforce Data Cloud solutions
2. Architect data models and ingestion pipelines for unified customer profiles
3. Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization
4. Collaborate with business stakeholders to translate requirements into scalable solutions
5. Guide development teams in building reusable components and automation scripts
6. Ensure data quality, performance optimization, and privacy compliance
7. Troubleshoot complex data and integration issues across platforms
8. Mentor junior engineers and contribute to technical standards and best practices
9. Support audience creation, segmentation, and journey orchestration workflows
10. Evaluate emerging technologies and contribute to roadmap planning for Data Cloud adoption
Education Qulification
Bachelors in Engineering with a specialisation in Computer Science, Data , IT
Graduate from other fields with good communication and analytical skills
Certification If Any
Salesforce Certified Data Cloud Consultant
Salesforce Certified Marketing Cloud Consultant
Marketing Cloud Personalization Accredited Professional
Salesforce Marketing Cloud Developer
Salesforce Certified Administrator
Salesforce Certified Agent force Specialist
Shift timing
12 PM - 10 PM
Location:
BengaluruBrand:
MerkleTime Type:
Full timeContract Type:
Permanent
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