Senior Copywriter

Dentsuaegis Open

India - Maharashtra- Mumbai - Andheri East - The Square - Level 8 Full-time Senior Copywriting

At a glance

Senior Copywriting role at Dentsuaegis. India - Maharashtra- Mumbai - Andheri East - The Square - Level 8 · full-time.

Pay not stated Copywriting salary

RoleCopywriting

SenioritySenior

LocationIndia - Maharashtra- Mumbai - Andheri East - The Square - Level 8

EmploymentFull-time

PostedNov 2, 2026

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Write short- and long-form copy that gives creative ideas a consistent voice across consumer channels
Create timely web and social content that sparks audience interaction and connects to relevant commercial actions
Engage with social platforms, blogs, forums and other companies’ Facebook pages
Track social activity, review what performs, adjust content and present relevant trends and results
Coordinate with online, offline and IT/web teams to keep activity aligned with marketing objectives

What you bring

You can write engaging web copy that encourages discussion and audience participation
You understand online objectives, including backlink building and keyword use
You can monitor social activity with measurement tools and use the results to improve content

Who this fits

This suits a senior copywriter who can shape ideas across channels and respond quickly in social spaces. The role is based in Andheri East, Mumbai, and is a permanent, full-time position.

From the employer

The purpose of this role is to support conceptualizing and realizing ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas alongside senior team members and management.

Job Description:

1. Understand of bigger picture online objectives and ensure all activity supports wider online objectives e.g. best practice back link building, keyword utilisation etc.

2. Responsibility for hands on interaction within social media sites such as Facebook, twitter etc.

3. Responsibility for hands on interaction with off-site social properties – other people blogs, other company Facebook fan pages, forums etc.

4. Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement.

5. Use etiquette and ability to ‘sell without selling’ online by delivering great service, great content & information but linking through to commercial transactions where relevant and appropriate

6. Use of a toolkit to measure and monitor social activity- determine what works, tweak and improve content, communications etc.

7. Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered

8. Respond and react to changes within social networks – changes in functionality, methods of engagement etc.

9. Monitor and present relevant data, trends, successes, exceptions etc.

10. Use great web etiquette to ensure the right message is delivered through the right channels without offending or annoying anyone.

11. Deliver real time content within relevant social spaces which dynamically engages the audience.

12. Creative input on content, ideas on social media viral marketing.

13. Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives.

14. Be enthusiastic but be responsible.

Location:

India - Maharashtra- Mumbai - Andheri East - The Square - Level 8

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent