Paid Social Manager (B2B)

Dentsuaegis Open · verified Sep 21, 2026

London Full-time Manager Paid Social

At a glance

Mid-level Paid Social role at Dentsuaegis. London · full-time.

Pay not stated Paid Social salary

RolePaid Social

SeniorityManager

LocationLondon

EmploymentFull-time

PostedSep 15, 2026 · 6d ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Create B2B paid social plans around client goals, industries, buying groups and the full customer journey
Run campaigns across LinkedIn, Meta, Reddit, X and newer B2B platforms from launch through optimisation
Balance ongoing activity with campaign bursts across awareness, consideration and conversion stages
Guide clients day to day with recommendations, results updates and clear explanations of performance data
Improve lead quality and costs while finding opportunities in platforms, creative, audiences and measurement

What you bring

Hands-on experience planning and managing B2B paid social, ideally in an agency or client-facing setting
Strong command of LinkedIn Campaign Manager and audience targeting by job title, function and industry
Working knowledge of B2B funnels, lead qualification, nurture programs and CRM connections
A record of improving client performance through measures such as CPL, MQLs, SQLs or pipeline contribution
You can present confidently and turn complicated campaign data into business-focused conclusions

Who this fits

You’ll suit this role if you can lead B2B paid social through long buying journeys while keeping clients closely informed. The position is based in London with flexible working arrangements and is permanent. You’ll work across client services, strategy, data and paid media teams.

From the employer

Job Description:

Paid Social Manager (B2B) | Permanent | London | Hybrid Working

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

We’re hiring a Paid Social Manager (B2B) as part of our London team. The purpose of this role is to lead and manage the planning, execution and optimisation of B2B paid social campaigns, ensuring best in class delivery, strategic excellence and strong day today client communication.

You will help clients reach and influence professional audiences, generate high quality demand and drive measurable commercial outcomes across the B2B funnel.

Purpose of the Role

The Paid Social Manager will play a key role in leading the strategy and delivery of B2B paid social activity across multiple platforms.

You will be responsible for crafting audience first media approaches, optimising full funnel performance and ensuring campaigns deliver against their goals & objectives.

This role requires someone with proven B2B experience, a strong grasp of how paid social supports long and complex buyer journeys and the ability to translate data into actionable insights that drive meaningful impact.

Key Responsibilities

Developing B2B-specific paid social strategies aligned to client business goals, target industries, buying committees and the full customer journey.
Partnering closely with clients to define KPIs such as marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).
Leading the end-to-end activation of paid social campaigns across platforms such as LinkedIn, Meta, Reddit, X and emerging B2B environments.
Managing always on activity alongside campaign bursts, ensuring the right balance of awareness, consideration and conversion tactics tailored for long sales cycles.
Ensuring all campaigns launch on time, meet quality standards and stay within budget.
Serving as the day-to-day B2B paid social expert for clients, providing clear recommendations, performance updates and strategic guidance.
Building strong relationships with Client Services, Strategy, Data and other Paid Media teams to ensure an integrated & aligned approach.
Translating complex performance data into simple, actionable client narratives.
Owning optimisation frameworks that aim to improve performance e.g. lead quality, cost-per lead reductions etc.
Producing insightful reporting that connects paid social performance to business impacts, using CRM or marketing automation data where applicable.
Identifying growth opportunities across accounts, including new platform tests, creative enhancements, audience refinements and measurement evolution.

Qualifications + Skills

Strong experience planning and managing B2B paid social campaigns, preferably within an agency or client facing environment.
Deep understanding of LinkedIn Campaign Manager.
Ability to build strategic audience plans that target job titles, functions, industries etc.
Solid grasp of B2B marketing principles, including funnel design, lead qualification, nurture flows and CRM integration.
Exceptional analytical skills with the ability to interpret complex performance data and connect it to business outcomes.
Confident communicator & presenter.
Proven track record of delivering successful B2B performance for clients (e.g., CPL, MQL, SQL, pipeline contribution).

What we offer

This is a permanent role
The team is based in our London office but operates under flexible working arrangements.
As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

We are a Disability Confident scheme user. If you consider yourself to have a disability and meet the essential criteria for the role, you will be guaranteed an interview.

Location:

London

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Permanent