Media Planning Executive
At a glance
Mid-level Paid Media role at Dentsuaegis. Beirut · full-time.
Pay not stated Paid Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and refine media plans spanning digital, social, and offline channels
- Turn research and client data into views on audiences, categories, culture, and consumers
- Brief media partners and internal teams, then guide brainstorming toward client strategies
- Track active campaigns against objectives and KPIs while supporting forecasts, budgets, and reports
- Research market shifts, audience behavior, competitors, and emerging digital media opportunities
What you bring
- One to two years working in media planning, communications, or digital marketing
- Strong analytical, organizational, and communication abilities for client-focused strategic work
- Working proficiency with Excel, PowerPoint, and reporting or planning tools
- Careful, proactive collaborators who want to learn and use audience insight in media decisions
Who this fits
You’ll suit a mid-level planning role that combines data interpretation, client strategy, campaign monitoring, and teamwork. The position is based in Beirut, Lebanon, and includes mentoring junior colleagues. It is a permanent, full-time role.
From the employer
Job Description:
We are looking for a Media Planning Executive who is passionate about strategy, insights, and the power of media to drive business growth. In this role, you’ll collaborate with internal teams to deliver day-to-day strategic work for clients — stewarding ideas from insight through execution across multiple channels. You’ll analyze data, uncover audience behaviors, and help translate business objectives into impactful, well-structured media plans that deliver measurable results.
Key Responsibilities
- Assist in developing and optimizing media plans across digital, social, and offline channels.
- Collaborate with internal teams to deliver day-to-day strategic work for clients, ensuring smooth execution from planning through activation.
- Deliver a point of view around client business, category, culture, and consumer by compiling, analysing, and interpreting data from various research sources (proprietary, syndicated, or client-provided).
- Repurpose and adapt agency thought leadership for clients, and contribute to the creation of new thought-leadership materials.
- Brief internal teams and external media partners for ideation; lead and steer brainstorming sessions where needed.
- Keep a pulse on emerging media channels and partners — especially within the digital landscape — and identify how they can be leveraged in client strategies.
- Support planners and managers with campaign forecasting, budgeting, and performance reporting.
- Conduct research on market trends, audience behaviours, and competitor activities to inform strategy and planning.
- Monitor live campaigns to ensure alignment with planned objectives and KPIs.
- Mentor and support junior team members, fostering collaboration and continuous learning.
Requirements
- 1–2 years of experience in media planning, communications, or digital marketing.
- Strong analytical, organizational, and communication skills.
- Proficiency in Excel, PowerPoint, and reporting or planning tools.
- A passion for understanding audiences and using insights to guide media decisions.
- Ability to work collaboratively in a fast-paced, dynamic environment.
- High attention to detail and a proactive attitude toward learning and growth.
Location:
BeirutBrand:
CaratTime Type:
Full timeContract Type:
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