Senior Specialist, Internal Marketing and Communications
At a glance
Senior Communications role at Dentalcorp. Toronto · full-time · CA$70,000–CA$80,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build internal communication campaigns in Salesforce Marketing Cloud, using journeys, automation, and audience segmentation
- Turn campaign goals from People, Operations, Clinical Excellence, and Program Strategy into executable plans
- Apply messaging frameworks across intranet, email, and other internal communication channels
- Track reach, engagement, and adoption, then use results to strengthen future campaigns
What you bring
- A marketing, communications, or related degree, or equivalent practical experience
- At least five years using Salesforce Marketing Cloud hands-on, including journeys, automation, and campaign builds
- Experience creating and delivering marketing or communications campaigns
- Working knowledge of audience targeting, segmentation, and performance measurement
Who this fits
You'll suit a self-directed senior specialist who can advise internal stakeholders, manage changing priorities, and deliver precise work on schedule. The role is based at the Toronto Support Centre, with on-site work from Monday through Thursday and remote work on Friday. You must have authorization to work in Canada.
From the employer
The Opportunity
Dentalcorp is hiring a Senior Specialist, Internal Marketing and Communications to design, build and deliver internal communications campaigns using Salesforce Marketing Cloud. Based at our Toronto Support Centre in a hybrid arrangement, you will apply automation, journeys, segmentation and performance measurement to improve how employees and practice teams engage with internal communications. The role offers deep platform ownership and a high degree of independence within a lean team. This role is 4 days on-site Monday to Thursday with Friday's work from home.
Who You Are
You are accountable and reliable, someone who delivers campaigns on time in a fast-paced, client-facing environment. You collaborate naturally with internal clients and communications partners, and you communicate clearly, translating campaign requirements into structured plans that stakeholders can act on. You adapt well to shifting priorities and evolving requirements, and you apply sound judgement when sequencing and targeting campaigns. You look for ways to improve campaign effectiveness within established standards, and you bring close attention to detail and a professional, dependable presence to every interaction.
The Impact You’ll Have
This role reports to the Director, Corporate Communications, and operates within the communications strategy, standards and workplans the Director sets. You will provide deep Salesforce Marketing Cloud expertise to internal client functions such as People, Operations, Clinical Excellence and Program Strategy, giving them a dedicated partner for campaign design, sequencing and targeting. Success in this role shows up in measurable improvements to campaign reach, engagement and adoption across Dentalcorp’s employee and practice team audiences.
In This Role, You Will
- Design and build internal communications campaigns using Salesforce Marketing Cloud, including journeys, automation and segmentation
- Apply automation best practices to internal communications, improving targeting, personalization and scalability
- Deliver campaigns that support internal client functions, including People, Operations, Clinical Excellence and Program Strategy
- Apply internal communications strategies and messaging frameworks to campaign execution
- Support broader internal communications delivery, including intranet, email and other internal channels
- Work with internal client functions to understand campaign objectives and translate them into structured campaign execution
- Monitor campaign performance and identify opportunities to improve reach, engagement and adoption
What You’ll Bring
- Bachelor’s degree in Marketing, Communications or a related field, or equivalent experience is required
- A minimum of 5 years of hands-on experience with Salesforce Marketing Cloud is required, including campaign, journey and automation build, or a similar automation platform
- Experience designing and delivering marketing or communications campaigns
- Solid understanding of segmentation, audience targeting and campaign performance measurement
- Experience supporting internal or employee communications is an asset
- Experience working with internal stakeholders across functions is an asset
- Proficiency in French is an asset
About Dentalcorp
Dentalcorp is Canada’s largest and fastest growing network of dental practices, committed to advancing the overall well-being of Canadians by delivering the best clinical outcomes and unforgettable experiences. Dentalcorp acquires leading dental practices, uniting its network in a common goal: to be Canada’s most trusted healthcare network. Leveraging its industry-leading technology, know-how and scale, Dentalcorp offers professionals the unique opportunity to retain their clinical autonomy while unlocking their potential for future growth.
The salary range for this position is $70,000 CAD to $80,000 CAD annually (plus a bonus of up to 10% and competitive total rewards and benefits package). Offers within this range are determined based on relevant experience, skills, and qualifications, as well as internal equity considerations. This job posting is for an existing vacancy.
Candidates must be legally eligible to work in Canada. At Dentalcorp, we recognize that inclusivity and diversity strengthen our culture and make us better. We are committed to ensuring that the talent we hire is reflective of the diverse communities and patients we serve. To ensure equal opportunity for all candidates, we strongly encourage applicants requiring an accommodation to let their recruiter know during the recruitment/selection process. We appreciate all applicants for taking the time to apply, however, only those selected for an interview will be contacted.
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