Lead, Marketing Campaigns

Delivery Hero Open · verified Sep 11, 2026

Hybrid Singapore, , Singapore Full-time Senior General Marketing

Senior General Marketing role at Delivery Hero. Singapore, , Singapore · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Turn country objectives into promotional campaigns that grow MAU, order frequency, and other measures across food and quick commerce
Build repeatable regional campaign frameworks while preserving local relevance and consistent delivery
Set campaign performance standards with analytics teams, then work with local markets to improve results
Use AI tools and automated reporting to simplify tracking, manage budgets and vendors, and speed decisions
Work with commercial teams on joint plans and major-brand proposals that create shared growth

What you bring

Bring five to seven years in campaign, growth, generalist marketing, strategy, or related work within tech, e-commerce, or consumer platforms
Show scaled 360-degree initiatives with measurable business results such as ROI, MAU, or GMV growth
Read complex performance data, identify funnel constraints, and adjust channel strategy quickly
Have led cross-functional, cross-country projects and influenced senior stakeholders
Bring strategic problem-solving skills plus experience or strong interest in AI, automation, and workflow improvement

Who this fits

This role suits a senior marketer who can connect business goals with campaign execution across Foodora, foodpanda, and Yemeksepeti. You should be comfortable working across regional markets and in a fast-moving, multicultural environment. The position is hybrid and full-time.

From the employer

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Role Overview:
We are looking for a Lead, Marketing Campaigns to shape the marketing & affordability strategies across our global brands (Foodora, Foodpanda, Yemeksepeti). This role is pivotal to accelerating user growth, increasing platform engagement, and delivering commercial impact.
You will bridge overarching business goals with campaign strategy, working closely with cross-functional partners to enhance visibility, elevate campaign performance, and drive operational efficiency through smart workflows and AI-enabled solutions.

What You Will Deliver:

Campaign Strategy & Growth

Translate overall country goals into actionable promotional strategies that accelerate Monthly Active User (MAU) acquisition, frequency, and other more KPIs, across Food & Quick Commerce.
Leverage learnings to create scalable regional campaign frameworks, ensuring consistency, local relevance, and strong execution across all markets.

Performance Management

Closely collaborate with marketing analytics team to establish & maintain performance management standards for campaigns across all markets and business verticals.
Monitor & optimize campaign performance through collaboration with local teams Leverage AI tools and automated reporting workflows to streamline campaign tracking, reduce operational workload, and accelerate decision-making.

Budget & Vendor Mix Optimization

Maintain oversight of campaign budgets, ensuring strategic alignment and measurable returns.
Curate and manage an effective promotional vendor mix that drives brand visibility, customer acquisition, and order expansion.

Commercial Impact

Understand customer, vendor, and platform angle to create win-win programs.
Partner closely with the commercial team on joint business plans and top-brand proposals to unlock shared growth opportunities.

What We Are Looking For:

5–7 years of experience in campaign management, growth or generalist marketing, strategy, or a related field within a fast-paced tech, e-commerce, or consumer-facing platform.
Proven track record of launching, scaling, and impactful 360 projects with clear business impact to your department or organisation (e.g., ROI, MAU, GMV growth).
Strong strategic mindset with a problem-solving mentality.
Ability to extract insights from complex performance data to identify funnel bottlenecks and optimize channel strategy in real time.
Experience or strong interest in integrating AI capabilities, smart automation, and workflow optimizations to maximize output and team performance.
Proven track record of cross-functional and cross-country collaboration with colleagues across various levels, leading projects involving multiple teams and influencing senior stakeholders.
Proactive, adaptable, and comfortable operating across regional markets in a fast-paced, multicultural environment.