SEO, GEO & Content Optimization Manager

DDN ddn.com Open · verified Sep 21, 2026

On-site New York Full-time Manager SEO

At a glance

Mid-level SEO role at DDN. New York · full-time · $80,000–$120,000 base.

SalaryStated by DDN

$80,000 – $120,000

Base salary for this role, in USD per year, as published in the posting.

This role, from DDNOur estimate for the market: $83,500–$100,000Median $100,000

In line with the market median of $100,000 for mid-level seo roles in New York.

Worked out from 13 postings that stated pay, median $100,000. Last updated Sep 17, 2026.

RoleSEO

SeniorityManager

LocationNew York

WorkplaceOn-site

EmploymentFull-time

Base pay$80,000–$120,000

PostedJul 16, 2026 · 2mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Use Semrush to research keywords, topics, intent, rankings, and gaps that reveal traffic and conversion opportunities
Build DDN’s GEO framework and shape content for discovery in AI-generated answer engines
Improve pages, blogs, FAQs, products, and resources for clarity, structure, search intent, and findability
Recommend page changes from analytics and search intent, then work with the web team to apply them
Refine Qualified chat playbooks to improve engagement, routing, segmentation, and meeting conversion

What you bring

You bring three to five-plus years in SEO, content optimization, or digital content strategy
You have hands-on Semrush experience and GA4 knowledge; Ahrefs, Moz, and Screaming Frog are useful extras
You understand search intent, metadata, content structure, and on-page SEO
You write and edit clearly, with a focus on content performance and AI-search optimization
You turn analysis into priorities and collaborate across digital, content, PMM, and demand generation teams

Who this fits

This suits you if you combine analytical research with strong writing and editing judgment. You’ll work across digital, content, PMM, and demand generation teams, with the role based onsite in New York. The focus is iterative page improvement, not full-site UX ownership.

From the employer

The Role

We are looking for an SEO, GEO & Content Optimization Manager who blends analytical rigor with strong content instincts. You will identify topics that bring in qualified traffic, build a GEO strategy that ensures our content is preferred over competitors in AI-generated answer engines, and guide content creation that supports these insights.

Responsibilities

SEO Research & Intent Analysis

Conduct keyword, topic, and intent research using Semrush.
Identify high-value terms that drive qualified traffic and conversions.
Map competitive rankings to find gaps and opportunities.
Recommend content priorities, updates, and areas for refinement.

GEO (Generated Experience Optimization)

Build and own DDN's GEO strategy and framework.
Optimize content for discoverability within AI-generated answer engines (ChatGPT, Perplexity, Gemini, Claude, etc.).
Implement structured content, schema markup, and Q&A formats optimized for AI retrieval.
Partner with PMM and content teams to create GEO-ready content.

Content Optimization

Improve clarity, structure, and digital performance of existing content, including solutions, products, blogs, FAQs, and resources.
Rewrite or refine content based on search intent and GEO insights.
Ensure consistency and discoverability across high-impact pages.

Page-Level Content Improvements

Recommend targeted updates for high-value pages based on analytics and search intent.
Partner with the web team to implement changes without owning full-site UX.
Focus on iterative, insight-driven enhancements.

Web Chat Experience

Update and refine chat playbooks using Qualified.
Improve engagement, routing, segmentation, and meeting conversion.
Align chat experiences with SEO/GEO-driven content priorities.

Systems, Reporting & Continuous Improvement

Own SEO/GEO reporting using Semrush (required), GA4, and related tools.
Track rankings, organic traffic, GEO visibility, page performance, and content health.
Build dashboards and deliver clear, actionable recommendations.
Create a continuous improvement roadmap shaped by analytics and competitive intelligence.

Qualifications

3–5+ years of experience in SEO, content optimization, or digital content strategy.
Hands-on expertise with Semrush (required) and GA4; familiarity with Ahrefs, Moz, and Screaming Frog is a plus.
Strong understanding of search intent, metadata, content structure, and on-page SEO.
Strong writing and editing skills with a focus on content clarity and performance.
Familiarity with AI-based search optimization (GEO) or an eagerness to learn.
Experience refining chat playbooks, with Qualified preferred.
Analytical, organized, and able to turn insights into prioritized recommendations.
Collaborative and comfortable working across digital, content, PMM, and demand generation teams.