Senior Paid Social Manager
Hybrid New York Full-time Senior Paid Social
At a glance
Senior Paid Social role at DAZN. New York · full-time · no salary stated · we estimate $78,913–$142,500.
Estimated pay
DAZN has not published a salary for this role. The figure below is our estimate, not theirs.
$78,913 – $142,500
What the middle half of senior paid social roles in New York paid, among postings that did state a salary.
Worked out from 12 postings that stated pay, median $95,000. Last updated Oct 8, 2026.
RolePaid Social
SenioritySenior
LocationNew York
WorkplaceHybrid
EmploymentFull-time
PostedJun 16, 2026 · 4mo ago
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- You'll plan, launch and refine US paid social campaigns across Meta, TikTok, Reddit and emerging platforms
- You'll turn subscriber targets, commercial goals and audience insights into campaign structures across awareness and conversion
- You'll pace investment across campaigns, monitor results daily and adjust audiences, bids, placements, creative and budgets
- You'll lead creative and campaign testing, covering formats, messages, offers, audiences and bidding approaches
- You'll check tracking and measurement, assess incremental impact, and share performance insights and recommendations with senior stakeholders
What you bring
- You've managed paid social hands-on in an agency or in-house performance marketing team, with deep Meta Ads Manager expertise
- You've managed significant budgets against acquisition and performance targets, including forecasting and pacing multiple campaigns
- You can build audience strategies with first-party data, geographic targeting, retargeting and lookalikes, and run structured creative tests
- You understand attribution, incrementality and conversion tracking, and can turn campaign results into practical recommendations
Who this fits
This suits a hands-on senior paid social specialist who can balance acquisition performance with awareness campaigns and coordinate across creative, analytics and regional teams. The role is hybrid in New York.
From the employer
DAZN is continuing to expand its presence in North America, with a growing portfolio of regional sports rights across some of the biggest teams and markets in the US.
As Senior Paid Social Manager, you’ll own the strategy, execution and optimisation of Paid Social across DAZN’s US business, helping drive subscriber acquisition, engagement and awareness across our growing sports portfolio.
This is a highly hands-on role for someone who understands how to build and scale Paid Social campaigns while also thinking strategically about audiences, creative, measurement and investment.
You’ll work closely with Paid Media leadership, creative, analytics, regional marketing teams and agency partners to make sure our social campaigns are delivering against both performance and brand objectives.
As Senior Paid Social Manager, you’ll own the strategy, execution and optimisation of Paid Social across DAZN’s US business, helping drive subscriber acquisition, engagement and awareness across our growing sports portfolio.
This is a highly hands-on role for someone who understands how to build and scale Paid Social campaigns while also thinking strategically about audiences, creative, measurement and investment.
You’ll work closely with Paid Media leadership, creative, analytics, regional marketing teams and agency partners to make sure our social campaigns are delivering against both performance and brand objectives.
- Lead the strategy and execution of Paid Social campaigns across DAZN’s US portfolio.
- Own campaign planning, building, launching and optimisation across platforms including Meta, TikTok, Reddit and other emerging social channels.
- Manage campaigns across the full funnel, from large-scale awareness and reach activity through subscriber acquisition and conversion.
- Translate subscriber targets, commercial goals and audience insights into clear Paid Social strategies and campaign structures.
- Manage Paid Social budgets, pacing and investment allocation across teams, markets and campaigns.
- Monitor campaign performance daily and make data-driven optimisations across audiences, bidding, placements, creative and budget allocation.
- Develop audience strategies across broad, interest, geographic, first-party, retargeting and lookalike audiences.
- Partner closely with Creative teams to develop platform-first creative strategies and identify the formats, messaging and assets needed to drive performance.
- Lead ongoing creative testing across messaging, formats, talent, offers and audience segments to continuously improve performance.
- Own testing roadmaps across platforms, campaign objectives, bidding strategies, audiences and emerging Paid Social capabilities.
- Work closely with Analytics and Measurement teams to evaluate performance beyond platform-reported results and understand incremental impact.
- Ensure campaign tracking, pixels, conversion events, UTMs and platform integrations are implemented accurately.
- Partner with regional marketing and sports teams to translate game schedules, launches, offers and key sporting moments into effective Paid Social campaigns.
- Manage relationships with key social platforms and agency partners, ensuring DAZN remains ahead of new products, capabilities and best practices.
- Identify opportunities to scale high-performing campaigns while maintaining efficient acquisition costs.
- Develop clear performance reporting and communicate results, insights and recommendations to senior stakeholders.
- Help develop and standardize Paid Social best practices across DAZN’s US business.
- Strong hands-on experience managing Paid Social campaigns within an agency or in-house performance marketing team.
- Deep expertise in Meta Ads Manager, with strong experience across additional platforms such as TikTok, Reddit, X, Snapchat or similar social platforms.
- Proven experience managing significant Paid Social budgets and optimising campaigns against acquisition and performance KPIs.
- Strong understanding of both performance and awareness Paid Social strategies, including conversion, reach, video and engagement objectives.
- Experience developing sophisticated audience strategies using first-party data, geographic targeting, retargeting, lookalikes and platform audiences.
- Strong knowledge of Paid Social creative best practices and experience building structured creative testing programs.
- Strong analytical skills with the ability to translate campaign data into actionable optimisations and strategic recommendations.
- Experience with measurement, attribution and incrementality and an understanding of the limitations of platform-reported performance.
- Strong understanding of conversion tracking, pixels, events and campaign measurement.
- Experience managing budgets, forecasting and pacing across multiple campaigns simultaneously.
- Excellent communication and stakeholder management skills with the ability to clearly explain performance and recommendations.
- Ability to operate in a fast-moving environment with multiple campaigns, teams and priorities running simultaneously.
- Experience within sports, streaming, entertainment, subscription or direct-to-consumer businesses is a plus.
- A proactive, performance-oriented mindset with a strong attention to detail and a genuine interest in sports.
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