Senior Copywriter
Hybrid New York Full-time Senior Copywriting
At a glance
Senior Copywriting role at DAZN. New York · full-time · $90,000–$110,000 base.
SalaryStated by DAZN
$90,000 – $110,000
Base salary for this role, in USD per year, as published in the posting.
This role, from DAZNOur estimate for the market: $98,750–$144,975Median $103,750
In line with the market median of $103,750 for senior copywriting roles in New York.
Worked out from 16 postings that stated pay, median $103,750. Last updated Oct 2, 2026.
RoleCopywriting
SenioritySenior
LocationNew York
WorkplaceHybrid
EmploymentFull-time
Base pay$90,000–$110,000
PostedSep 30, 2026 · 2d ago
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Shape copy for NHL, MLB and NBA campaigns, including brand concepts, broadcast scripts, social posts, out-of-home and sponsorship work
- Build campaign ideas and messaging with creative and design partners, adjusting the voice for each league, team and sponsor
- Present creative to DAZN leaders and league or client stakeholders, explaining the thinking behind your recommendations
- Coordinate with motion, video editing and art direction so words and visuals support the same idea
- Check copy against DAZN, league, team and player-likeness rules, and contribute concepts and sample copy to pitch decks
What you bring
- At least five years of professional copywriting experience, with a portfolio featuring sports or culturally driven brand work
- Experience creating work for major leagues, teams or sports-related brands, with NHL, MLB or NBA experience preferred
- A portfolio showing campaign concept development and range across brand storytelling, broadcast scripts and concise social copy
- Strong presentation ability, plus experience guiding junior writers through mentoring or creative direction
Who this fits
This senior, largely self-directed role suits a writer who can switch between campaign pitches and fast-turnaround sports content while maintaining craft. It is based in New York and follows a hybrid arrangement.
From the employer
DAZN is looking for a Senior Copywriter to lead voice and messaging across our NHL, MLB, and NBA campaign work. You'll write everything from big-swing brand campaigns and broadcast scripts to sharp, scroll-stopping social copy and sponsorship activations — setting the tone that motion, design, and edit teams build around.
This is a senior, largely self-directed role. You'll partner directly with Creative Director in market, as well as the global creative leadership within DAZN. The ideal candidate will be someone who protects the craft of the work under fast, game-driven deadlines. You should be as comfortable pitching a campaign platform in a room as you are punching up a caption ten minutes before puck drop.
Salary Range: $90,000 - $110,000
This is a senior, largely self-directed role. You'll partner directly with Creative Director in market, as well as the global creative leadership within DAZN. The ideal candidate will be someone who protects the craft of the work under fast, game-driven deadlines. You should be as comfortable pitching a campaign platform in a room as you are punching up a caption ten minutes before puck drop.
Salary Range: $90,000 - $110,000
- Lead copywriting across NHL, MLB, and NBA campaigns, spanning brand platforms, broadcast/video scripts, social copy, out-of-home, and sponsorship activations
- Develop campaign concepts and messaging platforms in partnership with Creative and design teams
- Adapt tone and voice fluently across three distinct league identities — NHL, MLB, and NBA — as well as individual team and sponsor brand voices
- Present concepts and copy directly to internal DAZN leadership and client/league stakeholders, articulating creative rationale with confidence
- Partner closely with Motion Design, Video Editing, and Art Direction to ensure copy and visual language land as one unified idea
- Ensure all copy complies with DAZN brand guidelines TOV, league, team, and player-likeness usage guidelines and legal/brand approval processes
- Contribute to new-business and pitch decks, including big-idea campaign territories and tone-setting sample copy
- 5–8+ years — of professional copywriting experience, with a portfolio strong in sports or culturally-driven brand work
- Demonstrated experience writing for major sports leagues, teams, or sports-adjacent brands (NHL, MLB, NBA, or similar strongly preferred)
- Proven ability to develop campaign ideas and messaging platforms, not just execute against a brief
- Exceptional range across formats: long-form brand storytelling, broadcast scripts, and fast, punchy social copy
- A sharp ear for each league's distinct fan culture and vernacular, and the versatility to move between them credibly
- Strong presentation skills and comfort defending creative work to Creative Directors and clients
- Experience mentoring or providing creative direction to junior writers
- Ability to work at speed on real-time, sports-calendar-driven content without sacrificing craft
- Meticulous attention to detail, brand guidelines, and approval/compliance processes
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