Marketing Manager, News
Remote Nashville Manager General Marketing
Mid-level General Marketing role at Daily Wire. Remote, United States · no salary stated · we estimate $63,000–$87,000.
Estimated pay
Daily Wire has not published a salary for this role. The figure below is our estimate, not theirs.
$63,000 – $87,000
What the middle half of mid-level general marketing roles in Nashville paid, among postings that did state a salary.
Worked out from 14 postings that stated pay, median $79,000. Last updated Mar 10, 2026.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll grow traffic through search, social, referrals, and emerging channels
- You’ll improve the path from initial discovery to paid subscription and retention
- You’ll test paywalls, messaging, and user journeys to increase conversion
- You’ll use traffic, engagement, and conversion data to shape growth decisions
- You’ll work with editorial teams on headlines, packaging, timing, and distribution
What you bring
- You have seven to ten-plus years of relevant experience
- You’ve delivered traffic and subscription growth through data-informed marketing
- You understand SEO, content distribution, platform behavior, and Google Discover
- You’ve tested paywalls, user journeys, and conversion tactics
- You can work independently, interpret results, and coordinate effectively across teams
Who this fits
You’ll fit this role if you understand digital publishing, move comfortably in a fast-paced environment, and can grow what works. You’ll own strategy and execution while working with editorial, product, and growth teams. The role is remote and listed in Nashville, United States. Daily Wire states that new hires undergo background checks and E-Verify work authorization checks.
From the employer
The Daily Wire is looking for a growth focused Marketing Manager, News, to lead audience development, traffic acquisition, and subscription conversion for DailyWire.com news content. This role owns the full user journey from discovery to engagement to paid conversion, with direct impact on subscriber growth and revenue. You will develop and execute data driven strategies across SEO, social, and emerging distribution channels, while partnering closely with editorial, product, and growth teams. This is a high ownership role for someone who understands digital publishing, thrives in fast moving environments, and knows how to scale what works.
Primary Responsibilities
- Lead traffic growth and audience acquisition across search, social, referral, and emerging platforms
- Own the full funnel from first click through subscription conversion, optimizing engagement and retention
- Develop and optimize paywall strategies, messaging, and user flows to increase conversions
- Analyze performance across traffic, engagement, and conversion metrics to inform strategy
- Build and manage distribution strategies across search engines, news aggregators, and social platforms
- Partner with editorial teams to optimize headlines, packaging, timing, and content distribution
- Drive experimentation across channels, messaging, and user experiences to improve performance
- Identify and scale emerging growth opportunities such as Google Discover and algorithm driven platforms
- Manage cross functional initiatives, timelines, and execution across teams
Experience & Requirements
- 7-10+ years of experience
- Background in Marketing, Communications, Journalism, or a related field preferred
- Experience in digital publishing, audience development, or growth marketing for news or media organizations
- Proven track record of driving traffic growth and subscription conversion through data driven strategies
- Strong understanding of SEO, content distribution, and platform dynamics including Google Discover
- Experience testing and optimizing paywalls, user flows, and conversion strategies
- Ability to analyze data and translate insights into actionable growth initiatives
- Strong ownership mindset with the ability to build and execute strategies independently
- Excellent communication, organization, and cross functional collaboration skills
- Preferred: Experience in a digital publishing environment
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