Senior Digital Marketing Manager (AU / NZ Healthcare)
D2B Open · verified Sep 30, 2026 At a glance
Senior Digital Marketing role at D2B. Remote, Philippines · full-time.
Pay not stated Digital Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Run B2B acquisition campaigns aimed at clinicians, nurses, procurement teams and hospital leaders in Australia and New Zealand
- Turn online responses into enquiries, hospital consultations, device collection requests and other measurable conversions
- Create persona-specific posts, newsletters and landing pages, then update copy, images and forms in Webflow
- Build HubSpot newsletters and automated nurture journeys, using audience lists shaped by role, location and lifecycle stage
- Review campaign returns, adjust underperforming ads and share weekly progress and monthly results with next steps
What you bring
- At least five years of hands-on digital marketing work, including ownership of campaigns across multiple channels
- A strong record in organic and paid social, using LinkedIn to generate B2B leads
- Advanced HubSpot or comparable marketing automation experience, including sequences, audience lists and nurture workflows
- Strong copywriting and editing, plus Webflow content skills or experience directing web developers
Who this fits
This is a hands-on delivery role for a senior marketer who can turn strategy into campaigns and focus on commercially meaningful acquisition. You must work full-time on New Zealand business hours, with Australian hours also considered, from a dedicated remote setup. Excellent written and spoken English is required.
From the employer
Position: Senior Digital Marketing Manager
Salary: PHP 85,000 - 100,000 per month
Working Hours & Conditions: Aligned with New Zealand business hours; Full-time - remote
Holidays: Observing NZ business holidays
The client is a healthcare sustainability company helping hospitals safely reuse selected single-use medical devices through accredited remanufacturing.
Operating across New Zealand and Australia, the client helps hospitals reduce medical waste, lower costs and strengthen local supply chains while maintaining high standards of safety and product performance.
The company works with healthcare professionals and decision-makers across clinical, procurement, education and sustainability functions to support the transition towards a more circular healthcare system.
In this hands-on delivery role, you will convert overarching strategy into finished campaigns, engage key hospital decision-makers, and drive measurable acquisition outcomes using automated workflows and targeted content.
Requirements
Acquisition, Social Media & Paid Advertising
- Execute B2B digital acquisition campaigns designed to engage clinicians, nurses, procurement leads, and hospital decision-makers across Australia and New Zealand.
- Convert online engagement into direct enquiries, hospital consultations, product collection requests, and tangible conversions.
- Manage multi-channel social media content across LinkedIn, Meta (Facebook/Instagram), and TikTok where appropriate, utilizing tools such as Planable for scheduling.
- Build, target, and optimize paid direct-response social campaigns, continuously testing creative assets, copy, and audience segments to maximize ROI from a modest ad budget.
- Track advertising spend against key business outcomes, promptly adjusting or replacing underperforming campaigns.
Content Creation, Personas & Website Management
- Translate complex clinical and sustainability concepts into compelling social posts, newsletters, landing page copy, and creative briefs.
- Tailor tone and messaging specifically for distinct healthcare buyer personas, including clinicians, nurse educators, procurement teams, and sustainability leads.
- Maintain brand integrity while performing routine Webflow updates (copy, images, forms, and landing pages), managing external web contractors when advanced technical support is required.
Email Marketing & HubSpot Automation
- Design, schedule, and execute regular newsletter communications, onboarding journeys, and nurture workflows via HubSpot.
- Build automated multi-touch sequences, lists, and segments based on user roles, geographical locations, and lifecycle stages.
- Perform regular CRM maintenance to eliminate duplicate or low-quality data, ensuring accurate contact attributes and strict adherence to marketing preferences.
Reporting, Tracking & Project Delivery
- Monitor cross-channel performance metrics, focusing on commercially meaningful lead acquisition rather than vanity engagement metrics.
- Prepare concise weekly delivery updates and monthly performance reviews detailing channel ROI, campaign outcomes, and strategic next steps.
- Maintain an organized marketing calendar to manage campaign cadences, recurring approvals, and key deliverables.
QUALIFICATIONS:
- Experience: Minimum of 5 years of hands-on digital marketing experience with proven ownership over multi-channel campaign execution.
- B2B & Social Paid Advertising: Strong track record managing organic and paid social channels, specifically leveraging LinkedIn for B2B acquisition and lead generation.
- CRM & Automation: Practical, advanced experience using HubSpot (or a comparable enterprise marketing automation tool) to build sequences, segmentation lists, and nurture workflows.
- Content & Website Operations: Superior copywriting and editing skills, paired with basic Webflow content management capability (or experience managing web developers).
- Analytical & Budgeting: Demonstrated ability to optimize modest marketing budgets, manage campaign attribution, and evaluate direct-response metrics.
- Schedule & Location: Ability to work full-time aligning with New Zealand business hours (Australian business hours considered) in a dedicated remote setup.
- Communication: Exceptional written and spoken English language skills with meticulous attention to detail.
DESIRED (NOT REQUIRED):
- Direct prior experience marketing within the healthcare, medical device, hospital services, or circular-economy/sustainability sectors.
- Familiarity with healthcare buyer personas and decision-making structures across Australia and New Zealand.
- Experience using outbound research and data enrichment tools such as Apollo or Clay.
- Proven track record in supporting behavior change or championing internal advocacy within large enterprise organizations.
Not this one either?
Claude or ChatGPT reads the other 90,910 for you.
Get better matches →
