Email Marketing Manager

CTI Digital Open · verified Sep 10, 2026

Hybrid Manchester Full-time Manager Email Marketing

Mid-level Email Marketing role at CTI Digital. Manchester · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and run email campaigns that support client acquisition, retention, and engagement goals
Review campaign data, spot improvement areas, and refine performance across opens, clicks, and conversions
Use segmentation and personalisation to tailor messages for different audience groups
Create and manage automated workflows that support consistent customer communications
Advise clients, run email initiatives with Growth and other teams, and keep campaigns compliant with GDPR

What you bring

Hands-on experience with email platforms, preferably DotDigital, HubSpot, or Mailchimp
Strong data skills covering imports, integrations, analysis, and strategy development
Experience auditing email programmes, leading client workshops, and creating performance plans
Technical capability across email design, testing, delivery, and regulatory compliance
Clear client communication skills for presenting findings and building working relationships

Who this fits

You’ll suit a client-facing agency role where you can combine campaign execution, analysis, automation, and strategic advice. The work involves collaboration with Growth, marketing, sales, technology, and creative teams, with autonomy and accountability for your work. The role is hybrid in Manchester, United Kingdom.

From the employer

Join 150+ strategists and specialists who refuse to settle, creating bold digital experiences for ambitious brands since 2004.

We're a full-service digital agency delivering strategic consultancy, web development, and digital marketing to drive demand online. Using over two decades of industry experience, we provide next-gen solutions as part of lasting partnerships with hundreds of clients from Chester Zoo and Zip World to Balfour Beatty and Mind.

What makes us different

We break new ground. You'll work on innovative projects using the latest technologies before they hit the mainstream. We celebrate calculated risks and learn fast from every experiment.
We get stuck in together. Genuine collaboration across all departments. Your ideas matter here, regardless of your role or how long you've been with us.
We stay curious. Continuous learning is essential. You'll have dedicated time and budget for development, working alongside industry experts who are genuinely invested in your success.
We own it. Full accountability and autonomy over your work means you'll build client relationships, see real-world impact, and be recognised when you go the extra mile.

Our Growth team at CTI Digital partners with clients to develop and implement impactful growth and marketing strategies. Focused on driving customer acquisition, engagement, and retention, they craft tailored campaigns that align with each client’s unique goals. Collaborating closely with marketing, sales, tech, and creative teams, they deliver data-driven solutions that accelerate business success. Committed to innovation and measurable impact, the Growth team empowers clients to achieve sustainable growth and connect meaningfully with their audiences. As our Email Marketing Manager, you will play a pivotal role in crafting and executing email marketing strategies that drive measurable growth for our clients. Your expertise will shape engaging campaigns, optimise performance, and deliver results across the following key responsibilities:

Campaign Strategy and Execution: Design and implement data-driven email marketing campaigns to achieve client goals, including customer acquisition, retention, and engagement.
Performance Optimisation: Analyse campaign performance metrics to identify trends and opportunities, continually optimising strategies to maximise open rates, click-through rates, and conversions.
Audience Segmentation and Personalisation: Leverage advanced segmentation and personalisation techniques to ensure campaigns resonate with diverse audience segments and deliver tailored experiences.
Automation and Workflow Management: Develop and manage automated email workflows, utilising tools to streamline processes and maintain consistent touchpoints across the customer journey.
Collaboration with Growth Teams: Work closely with the Growth team and other departments to align email strategies with broader marketing initiatives, ensuring cohesive messaging and synergy.
Compliance and Best Practices: Ensure all email campaigns adhere to industry regulations, such as GDPR, while maintaining high standards for deliverability and brand integrity.
Client Relationship Management: Serve as a trusted advisor to clients, understanding their business objectives and providing expert guidance to refine and enhance their email marketing efforts.
Innovation and Trend Monitoring: Stay informed about the latest email marketing trends, technologies, and tools, driving innovation and maintaining a competitive edge in campaign execution.

Proven expertise in email marketing platforms, with a strong preference for DotDigital, Hubspot, and/or Mailchimp, including building and optimising campaigns, workflows, and automations.
Deep understanding of data management, including importing, integrating, and analysing data to drive informed email marketing strategies and deliver measurable results.
Experience conducting email audits, running client workshops, and developing strategic plans to enhance performance and align with business goals.
Strong technical and operational skills, including email campaign design, testing, execution, and compliance with GDPR and other email marketing regulations.
Excellent client-facing abilities, with the communication skills to build relationships, present insights, and collaborate effectively to deliver value-driven solutions.

We’re challenging the 'Gender Confidence Gap,' which suggests that individuals will only apply for a job if they meet 100% of the criteria. Some of our best hires didn’t check every box in the role description, so if you were about to rule yourself out, we still encourage you to apply!
Learn more about our commitment to equality, diversity, and inclusion on our careers page.