Sales Account Executive

Cruva cruva.com Open · verified Sep 11, 2026

Remote Los Angeles Full-time Mid-level Account Executive

Mid-level Account Executive role at Cruva. Remote, United States · full-time · $60,000–$80,000 base.

SalaryStated by Cruva

$60,000 – $80,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Take inbound and outbound opportunities from prospecting through discovery, demo, negotiation, and close
Adjust your sales approach for SMB and mid-market DTC brands and their buying processes
Show how Cruva connects to a brand's TikTok Shop revenue goals
Keep forecasting accurate, CRM records clean, and follow-up consistent
Hand new customers to customer success and pass category insight to product and leadership

What you bring

Bring two to five years of full-cycle selling in SaaS or a fast-growing technology business
Show repeated quota attainment and be ready to discuss your results
Sell effectively to SMB and mid-market buyers, changing pace to fit the deal
Run strong discovery, listen closely, and link buyer needs to the product
Work independently and have real interest in TikTok Shop, ecommerce, or the creator economy

Who this fits

You'll suit a self-directed seller who can create outbound demand, own a quota, and manage a fast-moving sales process. You'll work remotely on US or UK hours and sell to SMB and mid-market DTC brands. Experience with DTC brands, ecommerce operators, or marketing and growth teams is a plus.

From the employer

The Role

Cruva is the operating system for brands selling on TikTok Shop. Over 1,400 DTC brands use our platform to manage affiliate programs, find creators, run sample campaigns, and track GMV at scale. Our customers include True Classic, Pixi Beauty, and QVC UK. We are bootstrapped, profitable, multi-seven-figures in ARR, and growing fast in the most active commerce category right now.

TikTok Shop is one of the most consequential shifts in DTC commerce in years, and most of the brands that need to be on it are still figuring out how. As an Account Executive at Cruva, you will work both inbound leads and outbound prospecting to bring new brands onto the platform, across SMB and mid-market segments. You will run the full sales cycle, from first conversation through close, and hand off to customer success once a brand is live.

This is a high-velocity, high-ownership role. You will carry a number, you will be expected to hit it, and the market tailwind is real.

What You'll Do

Own a full sales cycle across inbound and outbound: prospecting, discovery, demo, negotiation, and close.
Work a mix of SMB and mid-market DTC brands, adapting your approach to the deal size and decision-making structure.
Run sharp, outcome-focused demos that connect Cruva's product directly to how a brand is thinking about TikTok Shop revenue.
Manage your pipeline with discipline. Accurate forecasting, clean CRM hygiene, and consistent follow-through.
Partner with customer success to ensure a smooth handoff and set new customers up for fast activation.
Feed market intelligence back to the product and leadership teams. You are on the front lines of how brands think about this category.
Source and work outbound leads in parallel with inbound. You do not wait for the pipeline to come to you.

What You'll Bring

2 to 5 years of full-cycle sales experience in SaaS or a high-growth technology company.
A track record of consistently hitting or exceeding quota. We will ask about your numbers.
Comfortable selling to both SMB and mid-market buyers, and knowing when to move fast versus when to slow down and build consensus.
Strong discovery skills. You ask the right questions, listen well, and connect what you hear to what Cruva does.
Organized and self-directed. You manage your own pipeline without needing someone to tell you what to work next.
Genuine interest in TikTok Shop, ecommerce, or the creator economy. The best AEs here understand the space and can speak to it credibly.
Experience selling to DTC brands, ecommerce operators, or marketing and growth teams is a strong plus.

Compensation

$60,000 to $80,000 base salary depending on experience, commission, plus meaningful early-stage equity.

Location

Remote (US or UK hours)