growthroles

Head of Growth

Cruva Open · verified Jul 30, 2026
Remote Los Angeles Full-time Director Growth Marketing

Leadership Growth Marketing role at Cruva. Remote, United States · full-time · $180,000–$220,000 base.

SalaryStated by Cruva
$180,000 – $220,000
Base salary for this role, in USD per year, as published in the posting.
This role, from CruvaOur estimate for the market: $150,000–$201,713
In line with the market median of $185,000 for lead growth marketing roles in Los Angeles, compared against the Los Angeles market.
Worked out from 8 postings that stated pay, median $185,000. Last updated Jul 30, 2026.
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Own growth end to end, from first touch through activation and expansion
  • Run paid acquisition, SEO, content, email, lifecycle and conversion work across the funnel
  • Build the growth roadmap yourself, including experiments, channel mix and what to prioritize
  • Set and monitor the numbers that count: CAC, LTV, activation, pipeline contribution
  • Partner with sales, product and customer success to link acquisition to retention, then hire a small team

What you bring

  • A history of building growth programs yourself, not just overseeing them
  • Hands-on across the board: running paid campaigns, writing nurture copy, reading data, talking to customers
  • Proof you built SEO, paid or content programs that drove measurable, compounding results
  • A plus if you know ecommerce, DTC brands or TikTok Shop

Who this fits

This suits a hands-on builder who wants to create a growth engine from scratch rather than inherit a team or budget. You will do the work first, campaigns and testing included, before scaling and hiring. The role is remote with Los Angeles preferred. Pay runs from 180,000 to 220,000 base plus early-stage equity.

From the employer

The Role

Cruva is the operating system for TikTok Shop. Over 1,400 brands use us to manage affiliate programs, find creators, and run their commerce operations on the fastest-growing platform in the world. We are bootstrapped, profitable, and multi-seven-figures in ARR.

This is a builder role. You will own growth end to end, from the first touchpoint to activation and expansion. That means paid acquisition, SEO, content, email and lifecycle, and conversion optimization across the funnel. You are not inheriting a team or a budget to spend. You will build the engine yourself first: running campaigns, testing channels, finding what works, and then scaling it.

We are at an inflection point. The market is moving fast, demand is real, and we need someone who can build a repeatable, scalable growth engine from the ground up.

What You'll Do

  • Own the full growth funnel: paid acquisition, SEO, content marketing, email and lifecycle, and conversion optimization.

  • Build and own the growth roadmap, including experiments, channel mix, and prioritization.

  • Define and track the metrics that matter: CAC, LTV, activation rates, and pipeline contribution.

  • Work closely with sales, product, and customer success to close the loop between acquisition and retention.

  • Hire and lead a small growth team as we scale.

What You'll Bring

  • You have built growth programs before, not just managed them. You know how to run a paid campaign as well as you know how to write a nurture sequence.

  • Comfortable in the data, comfortable writing copy, and comfortable talking to customers to understand why they buy.

  • You do not need a team around you to get started. You find what is not working, build the fix, and ship it.

  • Track record of building SEO, paid, or content programs that drove measurable, compounding results.

  • Familiarity with ecommerce, DTC brands, or TikTok Shop is a strong plus.

Compensation

$180,000 to $220,000 base salary depending on experience, plus meaningful early-stage equity.

Location

Remote (LA Preferred)