Director, Marketing LATAM

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the Role

Crunchyroll is seeking a Director, Marketing (Brand & Community), LATAM, based in our Mexico office and reporting to the LATAM General Manager. This role will drive regional growth through brand building, audience development and community engagement, overseeing brand initiatives and content launches.

Working closely with GTM, cross-functional teams, International Marketing Leadership and Global Centers of Excellence, the Director will develop regional and market-level strategies that connect global brand direction with local relevance and contribute to subscriber acquisition, engagement and retention.

About You

You are an accomplished marketing leader with a proven record of building leading brands, developing audiences and driving growth. You combine full-funnel experience, strong creative judgment and a deep understanding of culture, fandom and consumer behavior. You know how to engage established fans, attract new audiences and use insights and performance data to improve marketing effectiveness.

You are an exceptional people leader who earns trust, coaches with empathy and empowers teams through clear direction, constructive feedback and accountability. You collaborate effectively across functions and markets, negotiate with agencies and influence senior stakeholders. A passion for anime, or demonstrated success marketing entertainment content and franchises, is a significant advantage.

Key Responsibilities

• Own robust regional Marketing, Social Media and PR strategies and plans that build awareness, consideration and preference, with clear audiences, calendars, budgets and measures of success.
• Work cross-functionally with GTM, Growth, paid acquisition, CRM and Lifecycle to connect Marketing activity to acquisition, conversion, engagement and retention.
• Lead content marketing across seasonal releases, catalog, franchises and key content moments, building demand, driving viewership and deepening fan engagement.
• Direct Social, PR and owned-channel execution, including editorial planning, publicity, creators and community management.
• Set creative direction and oversee workflows with the Global Brand & Community team, ensuring strong storytelling and locally relevant execution.
• Grow audiences through research, fan insights and social listening; measure brand health and campaign effectiveness with GTM and Analytics.
• Collaborate with Membership Value and commercial partnership teams to integrate agreed activations into the regional marketing flywheel across brand, content, community and campaigns.
• Direct regional participation in conventions and fan events, including objectives, programming, creative, production oversight, onsite execution, amplification and results.
• Manage regional marketing budgets and discipline-specific agencies; negotiate scopes, fees and deliverables, and evaluate creative, Social, PR and experiential work.
• Develop teams across Mexico and Brazil through clear direction, coaching, constructive feedback and a respectful, collaborative, accountable culture.

Requirements

• 12+ years in entertainment, streaming or subscription marketing, including LATAM leadership.
• Proven success building a leading brand, demonstrated full-funnel experience and strong creative and analytical judgment.
• Deep understanding of LATAM audiences, fandom and cultural differences, with excellent audience-development skills.
• Exceptional people leadership and interpersonal skills; proven ability to develop multi-country teams and influence senior stakeholders.
• Strong agency management, negotiation and budget ownership; experience directing conventions and fan events.
• A passion for anime, or demonstrated excellence in marketing entertainment content and franchises, is a significant plus.
• Fluent in English and Spanish; Brazilian Portuguese is a plus.
• Open to travel.

About the Team

LATAM Marketing builds Crunchyroll’s brand, cultural relevance, and consumer demand across Latin America. The team brings one regional strategy to life through seasonal launches, franchise campaigns, and always-on brand initiatives that strengthen awareness, consideration, and fan engagement.

Working closely with Global Centers of Excellence, regional commercial teams, and cross-functional partners, LATAM Marketing connects consumer insights, creative excellence, and locally relevant execution to build lasting fan relationships and drive sustainable business growth.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate, and inspired colleagues, you will also enjoy great benefits and perks:

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.

• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

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