Influencer Specialist
At a glance
Mid-level Influencer Marketing role at Crocs. Westwood · $69,000–$79,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Coordinate U.S. influencer activations, handling purchase orders, vendor setup, contracts and campaign budgets
- Run macro and micro creator campaigns, maintain creator relationships and support product-seeding programs
- Write briefs, review creative concepts and campaign results, then publish influencer performance metrics
- Track social trends, audience insights and platform changes to inform campaigns across social, digital, wholesale and paid media
What you bring
- A bachelor’s degree in marketing or a related discipline, or equivalent experience
- At least two years working in influencer marketing; lifestyle-brand experience is preferred
- Strong organization and communication, fluency across major social platforms, and skill with Microsoft Office and Canva
Who this fits
This hands-on role suits someone with influencer campaign experience who is curious about social trends and comfortable working both independently and with a team. It is aligned to the Collaborator work persona, with four in-office days.
From the employer
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
HEYDUDE is looking for its next go-to Influencer Specialist to join the team and report to the Sr. Manager, Social Media, Influencer & Talent helping bring our Influencer Marketing Program to life.
Influencer marketing is one of our most powerful brand drivers. Finding the right creators and building authentic, culturally relevant storylines is core to how we connect with our consumer. We’re looking for someone who lives and breathes social, understands the digital landscape, and knows how influencers create entertaining, breakthrough moments that move the needle. This role offers hands-on exposure across the full marketing, digital, and influencer ecosystem — a true launchpad for someone ready to jump in, learn fast, and grow with the brand.
What You'll Do
- Optimally assists in supporting the activation and coordination of US Influencer marketing strategies that will make a material impact on brand perception and product desirability
- Oversee the administration and execution details to attain influencer content including managing PO creation, vendor setup, Facilitating Influencer and talent contracts with legal
- Owning and maintaining talent, social, influencer, seeding budget
- Assist in agency relationship management
- Managing macro & micro influencer campaigns
- Lead relationships with macro influencers
- Assist in managing seeding initiatives
- Managing the proofing of the creative concepts and results
- Supervising and publishing influencer performance metrics
- Writing influencer briefs that drive creative output
- Support social listening, maintaining a deep understanding on the latest trends, consumer insights, capabilities, and algorithm shifts across social platforms and influencers
- Liaison across the marketing team to build and coordinate influencer campaigns that work across different channels (Social, Digital, Wholesale, Paid Media)
What You'll Bring to the Table
- Bachelor’s degree in marketing, related discipline, or equivalent experience
- A minimum of 2 years of experience in influencer marketing, working with a lifestyle brand preferred
- Exceptional organizational and communication skills
- Expert in Microsoft office (PPT, Excel, Word) and Canva
- Influencer and NIL experience preferred
- Understanding of and fluency across key social platforms
- Strong communication and writing skills
- Naturally curious, idea generator, and avid user of social media platforms. Eagerness to explore and test emerging trends.
- Thrives in working in a fast-paced, dynamic environment both collaboratively and autonomously
- Deeply committed to being a part of a team that delivers fantastic results, takes great pride in their work and shows up ready to work hard for each other and to have a ton of fun along the way
#Heydude
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Influencer Specialist
Salary or Pay Range: $69,000 - $79,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This organization participates in E-Verify.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
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