Marketing Manager
Mid-level Marketing (General) role at Craftsman+ (social board). Remote · $60,000–$80,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan, launch and fine-tune integrated campaigns tied to growth targets
- Write blogs, emails, social copy and lead magnets to build organic traffic and authority
- Build case studies, one-pagers and pitch materials that help sales close and generate leads
- Run nurture sequences yourself, from copy and segmentation to scheduling and results
- Keep the website current and on-brand while improving SEO, then track and report on what's working
What you bring
- Three to five years in marketing, ideally across ad tech, martech or SaaS
- Hands-on track record of both making content and running campaigns
- Working knowledge of analytics, email, social scheduling and CRM tools like HubSpot, HighLevel or Salesforce
- Ability to tie marketing metrics to revenue and talk about them with confidence
- Experience shaping strategy and positioning, not just executing
Who this fits
This suits a builder who is happy owning both the strategy and the hands-on execution in a lean, fast-shifting team. You'll report to the CEO and work with creative services, sales and product. It is a 1099 independent contractor role, remote but U.S.-based only, and excludes California and New York.
From the employer
About Us
CRAFTSMAN+ is breaking the mold and redefining how creativity happens. We are a global team of creators and technologists building tools that help brands and teams produce world-class creative faster, smarter, and at scale.
Recognized by Inc. 5000 and Deloitte Fast 500 as one of the fastest-growing companies in the U.S., CRAFTSMAN+ operates at the intersection of creativity and technology. Alongside our SaaS platform, we deliver high-impact creative services across interactive playables, rich media, and video for some of the world’s most iconic brands, including Nike, Microsoft, Wizards of the Coast, and Niantic.
By combining powerful technology with expert creative execution, we help teams plan, streamline, optimize, and automate the creative process from start to finish.
Our mission is simple: empower creativity through the perfect balance of human craft and technology.
Learn more at www.craftsmanplus.com
About the Role
We're looking for a Marketing Manager to take real ownership of how CRAFTSMAN+ shows up in the market.
This role blends strategic thinking with hands-on execution. You'll help shape campaign strategy, go-to-market plans, and brand positioning but also you'll be the one writing the email, scheduling the post, and pulling the performance data.
You'll be building the marketing function, with direct visibility into how your work drives awareness, engagement, and pipeline for both our SaaS platform and creative services.
This is the right fit for someone who wants to build. You're organized and execution-driven, but you also think critically about the strategy.
What You'll Own
These are your core responsibilities
- Campaign execution: Plan, launch, and optimize integrated marketing campaigns aligned with company growth goals, from concept through performance analysis.
- Content creation: Write blog posts, articles, email campaigns, social media copy, and lead magnets that drive organic traffic and position CRAFTSMAN+ as a thought leader in ad tech and creative technology.
- Sales enablement: Develop case studies, one-pagers, pitch collateral, and campaign materials that help close deals and generate new leads.
- Email marketing: Build and manage nurture sequences end-to-end — writing the copy, segmenting audiences, scheduling sends, and analyzing results.
- Website & SEO: Manage and maintain the company website — updating content, improving SEO, and ensuring everything stays current and on-brand.
- Performance & analytics: Track, analyze, and report on campaign performance. Identify insights, spot opportunities, and recommend what to double down on (or cut).
What You Bring
Required
- 3-5 years of marketing experience, ideally in ad tech, martech, SaaS, or a related digital ecosystem.
- Hands-on experience creating content and executing campaigns: it’s not your first rodea!
- Experience with marketing tools and platforms: analytics, email marketing, social scheduling, and CRM software (e.g., HubSpot, HighLevel, Salesforce).
- A data-aware mindset — you understand how marketing performance connects to revenue and can speak to metrics confidently.
- Comfort operating in a fast-paced, evolving environment where priorities shift and the team is lean.
- Proven experience working within technology and/or SaaS companies, with a clear understanding of how marketing supports product-led or sales-driven growth.
- Experience defining and shaping marketing strategy and brand positioning, not just executing campaigns — you can connect messaging, audience, and market insights into a cohesive narrative
Nice to haves…
- Working knowledge of the ad tech landscape (DSPs, publishers, creative technology, mobile, or performance marketing)
- Familiarity with basic design tools (Canva or similar) and AI-powered marketing platforms.
- Experience contributing to demand generation, brand marketing, or partner marketing programs.
- Comfort with short-form video creation or willingness to learn.
What You'll Get
- Real ownership from day one — no red tape, no waiting for permission. Your ideas go from whiteboard to market.
- Brand-name clients — your work will support campaigns for some of the world's most recognized brands.
- Growth potential — as the company scales, this role has a clear path to senior marketing leadership or team management.
- Creative freedom — you'll work alongside talented creators and technologists who care deeply about craft.
- A collaborative, no-ego team that values initiative, creative problem-solving, and getting things done.
- Build from scratch — you'll shape the marketing function, not inherit someone else's playbook.
- Competitive salary, benefits (health, PTO, equity), and the flexibility of a remote-first culture (U.S.-based, excluding high-cost metros).
Compensation
Location: Remote – U.S.-based (excluding California and New York)
Employment Type: Independent Contractor (1099)
Compensation: $60,000 – $80,000 USD annually, depending on experience
How you'll work: You'll report directly to the CEO and work closely with creative services, sales, and product: a small, fast-moving team where your work will be visible and your input will matter.
What we offer: Unlimited PTO which is a huge plus and a budget for professional growth.
CRAFTSMAN+ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.