Product Marketing Manager
Mid-level Product Marketing role at Coveo. Montreal.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build messaging, content, and product marketing programs for Coveo’s Website offering
- Create web pages, presentations, pitch decks, solution briefs, guides, videos, and thought leadership
- Support demand generation campaigns that grow awareness, pipeline, and customer adoption
- Coordinate launches and feature releases with Product Management and other teams
- Develop customer stories, enablement materials, competitive content, and sales tools
What you bring
- At least three years of marketing experience, including product marketing or business-to-business marketing in technology
- Experience delivering launches, campaigns, content, and sales enablement with Product Management, Sales, and Marketing
- Ability to turn complex technical ideas into clear messaging for business and technical audiences
- Strong writing, presentation, collaboration, and project coordination skills
Who this fits
You’ll suit a collaborative marketer who enjoys translating customer, market, and competitive insights into content and go-to-market work. The role is based in Montreal, Canada, and involves coordinating multiple teams and initiatives from planning through delivery. Experience with enterprise software, AI-driven platforms, launches, integrated programs, or sales enablement would strengthen your fit.
From the employer
Bring the story to life. Drive adoption. Enable growth.
Ready to shape how businesses create more relevant digital experiences on their websites? Our Website line of business helps organizations use Coveo to deliver more relevant search, content, and personalized experiences to their website visitors. As Product Marketing Manager, you’ll help bring that value to market through compelling positioning, messaging, and programs.
Working closely with Demand Generation, Product Management, Sales, and Customer Success, you’ll turn customer and market insights into impactful content, campaigns, enablement, and go-to-market initiatives that support new offerings, drive adoption, and fuel growth.
As our Product Marketing Manager, you will:
- Partner with senior product marketing managers to develop and execute messaging, content, and product marketing programs that communicate the value of Coveo for Website across buyer personas and stages of the customer lifecycle.
- Create internal and market-facing assets, including web pages, presentations, pitch decks, solution briefs, customer guides, videos, and thought leadership, that bring our solution positioning to life.
- Partner closely with Demand Generation to support integrated marketing programs that drive awareness, pipeline, and customer adoption through targeted messaging and campaign content.
- Work with Product Management to execute go-to-market activities for new offerings, launches, and feature releases, including messaging, collateral, communications, and cross-functional coordination.
- Collaborate with Customer Success, Account Management, Sales, and Business Development to develop customer stories, advocacy content, messaging, enablement materials, competitive insights, and sales tools that demonstrate business outcomes and communicate the value of our solution.
- Conduct customer, market, and competitive research, and gather feedback on product marketing initiatives to surface insights and continuously improve messaging, content, enablement, and go-to-market programs.
Here is what will qualify you for the role:
- 3+ years of marketing experience, including experience in product marketing, business-to-business marketing, or a closely related role within a technology company.
- Experience supporting go-to-market initiatives in partnership with Product Management, Sales, and Marketing, including launches, campaigns, content creation, and sales enablement.
- Ability to translate complex or technical concepts into clear, compelling, customer-focused messaging and content for both business and technical audiences, with strong written, verbal, and presentation skills.
- Excellent collaboration and project management skills, with the ability to coordinate multiple initiatives and stakeholders, gather customer and market insights, and take projects from concept through delivery.
What will make you stand out:
- Experience in enterprise software or technology, particularly artificial intelligence (AI)-driven platforms.
- Experience supporting product launches and integrated go-to-market programs.
- Experience creating sales enablement, customer stories, competitive content, or demand generation assets.
- Curiosity about customers, markets, and technology, and an eagerness to develop deeper product marketing expertise.
Do you think you can bring this role to life? Send us your application, we want to hear from you!
Join the Coveolife!
We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.
This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.
Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact HR@Coveo.com to discuss your needs.
Not this one either?
Claude or ChatGPT reads the other 62,107 for you.
Get better matches →