Senior Principal/Director, Public Relations - Coupang Play
At a glance
Director-level Public Relations role at Coupang. Seoul.
Pay not stated Public Relations salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape media plans and pitch stories to journalists across major print and online outlets
- Build reporter relationships and handle media engagement for the role
- Respond quickly to negative coverage and incoming media questions
- Align internal communications so stakeholders deliver consistent messages
- Follow crisis procedures, then track issues through to resolution
What you bring
- At least ten years working in public relations, media relations or communications
- A strong journalist network and a record of effective media relationship work
- You can create press materials, video and images for external audiences
- You can assess media coverage and market shifts in Korea and internationally
Who this fits
This is a senior public relations role focused on media relations, reputation issues and crisis response. The posting describes a full-time regular position with a twelve-week probation period, which may be adjusted.
From the employer
ABOUT Coupang Play
Coupang Play is an OTT video streaming service. We offer a wide range of content, including Original Series, TV Shows, Movies, and Sports.
We are in the business of delivering exceptional storytelling. We produce award-winning scripted and unscripted Original Series, such as “Boyhood”, “Anna”, and “SNL Korea”. We believe Sports can also be elevated by creative storytelling. Play is now an authoritative destination for Sports, broadcasting K-League, La Liga, Bundesliga, F1, NFL, and other leading leagues and tournaments. We also offer some of the latest movies that were just released in local theaters, bringing more exceptional storytelling to our customers.
To ensure that we deliver all content seamlessly, we invest in Engineering, Product, and Design. Coupang Play is available on all mobile devices, tablets, PC, Smart TV, Apple TV, and Android TV. Our teams keep optimizing how customers discover and stream both VOD and Live content. That includes investments in frontend, backend, and infrastructural developments. We also embrace Machine Learning to refine our CX.
We are still very early in our growth stage. If you enjoy solving complex problems using industry-leading technology or unconventional business approaches, please join us. We are building a world-class team of problem-solvers, all dedicated to delivering exceptional storytelling to our customers.
ROLE OVERVIEW
The Public Relations team is responsible for external communications strategy, managing corporate reputation and brand image, and building trust with the public.
The team delivers company messaging through various media channels and leads communications efforts during issues and crisis situations.
At the Principal level, the role is responsible for:
- Developing press releases and media pitches
- Managing relationships with reporters and media outlets
- Leading issue management and media response activities
- Supporting reputation management and crisis communications
KEY RESPONSIBILITIES
- Execute strategic communication plans for media relations and press engagement
- Build and maintain relationships with major print and online media journalists
- Coordinate rapid communications responses to negative issues and media inquiries
- Manage internal stakeholder communications and message alignment
- Follow crisis management protocols and oversee issue follow-up activities
REQUIRED QUALIFICATIONS
- 10+ years of experience in public relations, media relations, or communications
- Strong media relations capabilities and an established journalist/media network
- Experience creating media-facing content, including written materials, videos, and images
- Ability to analyze domestic and international media and market trends
- Experience with digital PR, online media, and emerging media channels
PREFERRED QUALIFICATIONS
- PR experience at a leading company within its industry
- Experience in technology companies, publicly listed companies, or e-commerce organizations
- Degree in Communications, Marketing, Journalism, or a related field
- Experience in the media, streaming, or OTT industry is a plus
Recruitment Process and Others
Recruitment Process
- Application Review - Job Fit Interview - Focus Interview - Leadership interview – Reference Check – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Details to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
- Job titles and responsibilities may be subject to change depending on the candidate’s overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer.
- Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.
- This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes.
Privacy Notice
- Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below.
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