Director, Paid Social & Display Marketing

Coupang Open · verified Sep 10, 2026

Taipei Director Paid Social

Leadership Paid Social role at Coupang. Taipei.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set Taiwan's paid social and display strategy across Meta, TikTok, programmatic display, and other publishers
You'll steer major media budgets through forecasting, pacing, and reallocations based on returns, evidence, and seasonality
You'll build and develop channel managers and specialists while setting standards for analysis, platform skill, and execution
You'll coordinate with channel, creative, product, and data science leaders to link media activity to business results
You'll run lift studies, improve attribution, manage platform partnerships, and present investment recommendations to senior stakeholders

What you bring

You'll bring at least ten years in digital advertising, including at least five years in paid social or display at meaningful scale
You'll have at least four years managing people and a record of building strong teams
You'll have hands-on experience with Meta Ads Manager, TikTok Ads, Search Ads, and other major platforms
You'll understand lift studies, geo or holdout tests, MMM, MMP attribution, and each method's limitations
You'll combine advanced data skills with VP or C-level presentation experience and professional English fluency

Who this fits

You’ll suit a senior marketing leader who can stay hands-on with platforms while guiding teams and investment decisions in a data-driven environment. The role is based in Taipei, Taiwan and requires professional fluency in English. You’ll work across channel, creative, product, data science, and platform partner groups.

From the employer

Company Introduction

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

Role Overview – Director, Paid Social & Display Marketing

We are seeking an experienced marketing leader to own the strategy, planning, and execution across our paid social and display marketing efforts in Taiwan. This role will manage a significant media investment, lead of team of channel experts, and work alongside peer channel leaders across other marketing activities. This is a high-visibility leadership role in a fast growing market: the right candidate combines deep hands-on platform expertise with rigorous, incrementality-first measurement instincts, executive-level communication, and a track record of building and developing strong teams in fast-moving, data-driven environments.

What You Will Do

Own strategy, planning, and execution for paid social and display channels in Taiwan - spanning Meta, TikTok, programmatic display, and other publishers - with accountability for customer acquisition, retention, and efficiency targets.
Manage large-scale media budgets across platforms, including forecasting, pacing, and reallocation based on marginal returns, incrementality evidence, and business seasonality
Build, lead and develop a team of channel managers and specialists, setting a high bar for analytical rigor, platform craft, and operational excellence
Partner closely with peer leaders across other channels to ensure coordinated strategies, and collaborate with creative, product, and data science teams to connect media execution to business outcomes.
Drive measurement excellence with your channels: design and run conversion lift studies and evolve attribution frameworks beyond last-click to reflect true incremental value
Serve as the senior point of contact for platform partners, negotiating alphas/betas, securing early access to new products, and driving joint business plans
Present channel performance, forecasts, and investment cases to senior stakeholders, translating complex measurement results into clear, decision-ready recommendations

Qualifications

10+ year of digital advertising experience, with 5+ years focused on paid social and/or display at significant investment scale
4+ years of people-management experience
Deep hands-on experience across major ad platforms (Meta Ads Manager, TikTok Ads, Search Ads, etc.)
Proven track record of driving measurable, incremental growth for a consumer app or e-commerce business
Strong command of measurement methodologies: lift studies, geo/holdout experimentation, MMM, MMP attribution, and limitations within each
Advanced analytical skills, fluency working with large datasets and partnering with data science teams to explain requirements clearly
Excellent written and verbal communication skills with a history of presenting to VP/C-level stakeholders
Professional fluency in English

Recruitment Process and Others

Recruitment Process

Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

This job posting may be closed prior to the stated end date for application if all openings are filled.
Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.

Privacy Notice

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