Marketing Executive

Coty coty.com Open · verified Sep 16, 2026

Shanghai Mid-level General Marketing

Mid-level General Marketing role at Coty. Shanghai.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll plan and help deliver integrated campaigns for several prestige fragrance brands
You'll coordinate agencies, retailers, influencers, and internal teams to keep campaigns on track
You'll support social and retail activations while monitoring trends and campaign results
You'll work with commercial, e-commerce, trade marketing, insights, and supply teams on business goals
You'll manage samples, POSM, collateral, purchase orders, invoices, and budget tracking

What you bring

You have a bachelor's degree or higher in marketing, business, or a related field
You bring at least two years of marketing experience, preferably in beauty, fragrance, luxury, or FMCG
You have strong project and stakeholder management skills and take ownership in fast-moving work
You communicate effectively in English and Mandarin, adapting global messages for local consumers
You can use Microsoft Office applications and approved AI tools

Who this fits

This suits someone passionate about marketing and beauty, fragrance, fashion, or lifestyle brands who enjoys an international, fast-paced setting. You'll work across brand, commercial, retail, agency, and supply stakeholders while handling detailed operations. The role is based in Shanghai and requires English and Mandarin.

From the employer

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seek to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.

ROLES & RESPONSIBILITIES

Join Coty's Prestige Fragrances team and work on some of the world's most iconic fragrance brands. This role offers hands-on experience in brand marketing, campaign activations, retail excellence, and commercial strategy within a dynamic and fast-paced environment.

Brand Marketing (80%)

Support the planning and execution of 360 marketing campaigns across multiple prestige fragrance brands.
Collaborate with agencies, retailers, influencers and internal stakeholders to ensure timely and effective campaign delivery.
Work closely with Commercial, E-commerce, Trade Marketing, Consumer Insights and Supply teams to achieve business objectives.
Provide support in social and retail activations to drive brand awareness, engagement and conversion.
Monitor consumer, market and cultural trends to identify opportunities for brand growth and partnerships.
Track campaign performance and support post-campaign analysis and reporting.

Marketing Operations (20%)

Coordinate product samples, POSM, and marketing collateral to support campaign and business needs.
Coordinate PO creation, invoice processing and payment follow-up.
Support budget tracking and day-to-day team operations.

WHAT YOU’LL BRING

You are passionate about marketing and thrive in a fast-paced, international environment. In addition, you bring:

Bachelor's degree or above in Marketing, Business, or related disciplines.
Passion for beauty, fragrance, fashion, or lifestyle brands is highly preferred.
2+ years of experience in marketing, preferably within beauty, fragrance, luxury or FMCG.
Highly organized, detail-oriented, and able to take ownership in a fast-paced environment.
Experience in social media, influencer marketing or retail activation is a plus.
Strong project management and stakeholder management skills.
Social and digital savvy with an interest in consumer trends.
Strong command of written and spoken English and Mandarin, with the ability to adapt global brand messaging into compelling and locally relevant consumer communications.
Proficient in Microsoft Office applications and approved AI tools.

WHAT WE OFFER

Some of the benefits you can expect include:

A salary that matches your knowledge and experience
Great holiday benefits
Comprehensive medical and commercial insurance
Fair rewards given based on performance and individual abilities